Depending on the type of market your company is in, it may or may not need a brand. Your company may not need a brand.… Read More »Does my company really need a strong brand?
Executive Summary | Abstract | TL;DR In an organization with multiple products, brands or sub-brands, their relationships to each other need to be carefully considered… Read More »Overview of Brand Relationship Strategies
These women have taken a cupcake shop and made an international epicurean tourist attraction. BMB’s Interview Series features conversations with marketers and business owners who… Read More »Kelly Childs and Erinn Weatherbie interview
BMB’s Interview Series features conversations with marketers and business owners who exemplify brand marketing. Porter Airlines has been a luminary in branding for me for… Read More »Interview: Robert Deluce, Porter Airlines CEO
Hopefully, we will look back at the turn of the millennium and laugh at the stupid clam shell, vac formed plastic packaging. You know the… Read More »Un-boxing: the “first date” of user experience