The definition of brand scope or brand frame of reference is what customers expect from your brand. Have you had an experience like this? Let… Read More »What is brand frame of reference? What is brand scope?
After a decade, Apple employees are opening up about the iPhone’s development, and it wasn’t as pretty as the result. There are far fewer genuine… Read More »Lessons From the First iPhone’s Product Development Process
Big brands are getting hacked, while other brands tout privacy and security as their strategic differentiators. There has been a shift in our culture recently around… Read More »Privacy and Security as a Brand Differentiators