These articles are how-to articles telling you specifically what you have to do to develop and build your companies brand.
How does a brand deal with the false perceptions associated with its product category or industry? Categorical perception is the psychological property of how we mentally categorize things affects how we perceive those things in the real world. This means a brand’s product or service will have emotions and product attributes Read more…
BMB creates it’s Brand Standards Manual, Chapter 1 We outlined how to build an effective brand book in our Brand Standards Guide. Well, it’s time we take our advice. We believe in our guidance, so we are going to go through the exercise of making a brand standards manual for Read more…
How to create an effective brand standards manual. The purpose of the brand standards document is to align the outputs of employees and external vendors so the company can present a consistent, coherent look and voice. Brand books are exciting and aspirational. They may not be exactly how you are Read more…
Psychology and neuroscience meet branding. In the echo-chamber that is the marketing industry, it is refreshing to get a dose of science and, dare I say it, truth. The closest thing we get to the truth in this industry is case studies, and there is an inherent selection bias built into Read more…
Your company may not need a brand. That is a statement that you probably never thought you would hear out of a blog that espouses the virtues of a strong brand that connects with customers. But it is true, there are companies out there that would see no return on Read more…
There are many people who have the skills to design logos, but only a few who have to expertise to develop an effective logo. How do you find them? The answer may be different depending on whether you are a small business, SMB, enterprise or pre-revenue.