Branding How To

Company Culture: Get It Wrong and Suffer Consequences Executive Summary | Abstract | TL;DR Organizational culture, also known as company culture, is the set of… Read More »Why Do You Need Company Culture?

Build a strong brand while attracting top talent, reducing HR costs and increasing the loyalty of employees and customers. The good. Talent Brand Thesis Strong… Read More »“The Talent Brand” book review

Creating a north star for our skiing / snowboarding lifestyle brand project. Executive Summary | Abstract | TL;DR We outline all the work we did to… Read More »Our Lifestyle Brand Strategy

A psychologist teaches designers, engineers, and marketers about people. The good. Real Science Scientific studies interpreted to help make design decisions. Visual Liberal use of… Read More »“100 Things Every Designer Needs To Know About People” book review

Combing case studies to arrive at a lifestyle brand marketing strategy that works. Executive Summary | Abstract | TL;DR Building a lifestyle is simple in… Read More »What do Beats by Dre, DC Shoes, and Arc’teryx have in common?

We are taking the mystery out so that you can start your own lifestyle brand. Executive Summary  |  Abstract  |  TL;DR Lifestyle brands are effective because… Read More »Lifestyle Brand Series

How to create an effective brand standards manual. Executive Summary  |  Abstract  |  TL;DR The purpose of a brand standards is to build consistency. They… Read More »Brand Standards Guide

Psychology and neuroscience meet branding. The good. Real Science This book is based on 60 years of psychology and neuroscience. True Branding About how the… Read More »Brand Seduction book review

Depending on the type of market your company is in, it may or may not need a brand. Your company may not need a brand.… Read More »Does my company really need a strong brand?