These articles are how-to articles telling you specifically what you have to do to develop and build your companies brand.
A psychologist teaches designers, engineers, and marketers about people. We were introduced to this book when we interviewed Daryl Weber about his book: Brand Seduction. “[O]ne great book is Susan Weinschenk’s “100 Things Every Designer Needs to Know About People.” (Amazon affiliate link.) This is an easy and practical read Read more…
Combing case studies to arrive at a lifestyle brand marketing strategy that works. This is the Part 5 of our Lifestyle Brand Series where we explore how brands become associated with aspirational lifestyles. Read Part 1 to understand what is a lifestyle brand, Part 2 to understand Beats by Dre., Part 3 to understand DC Shoes, and Part 4 Read more…
We are taking the mystery out so that you can start your own lifestyle brand. Lifestyle brands are some of the most beloved. They allow customers to associate themselves with aspirational lifestyles and communities they want to be a part of. They help customers express themselves. It can seem impossible Read more…
How does a brand deal with the false perceptions associated with its product category or industry? Categorical perception is the psychological property of how we mentally categorize things affects how we perceive those things in the real world. This means a brand’s product or service will have emotions and product attributes Read more…
BMB creates it’s Brand Standards Manual, Chapter 1 We outlined how to build an effective brand book in our Brand Standards Guide. Well, it’s time we take our advice. We believe in our guidance, so we are going to go through the exercise of making a brand standards manual for Read more…
How to create an effective brand standards manual. The purpose of the brand standards document is to align the outputs of employees and external vendors so the company can present a consistent, coherent look and voice. Brand books are exciting and aspirational. They may not be exactly how you are Read more…
Psychology and neuroscience meet branding. In the echo-chamber that is the marketing industry, it is refreshing to get a dose of science and, dare I say it, truth. The closest thing we get to the truth in this industry is case studies, and there is an inherent selection bias built into Read more…
Depending on the type of market your company is in, it may or may not need a brand. Your company may not need a brand. That is a statement that you probably never thought you would hear out of a blog that espouses the virtues of a strong brand that Read more…
There are many people who have the skills to design logos, but only a few who have to expertise to develop an effective logo. How do you find them? The answer may be different depending on whether you are a small business, SMB, enterprise or pre-revenue.