What makes a good logo?

What makes a good logo?

If a good logo helps a business and a bad logo inhibits one, then how do we tell them apart? Abstract | Executive Summary | TL;DRA bad logo can inhibit a good organization. A logo is intended to be a mental shortcut to past experiences with a brand, hopefully bringing...
What Your Logo Font Says About Your Brand

What Your Logo Font Says About Your Brand

A professional designer talks about what the font in a logo says about the brand. Fonts are magic. They can play with our emotions and affect how we feel about the words that they represent. Have you ever had someone send you an email in all caps? It feels like they...
eSports Logo Design

eSports Logo Design

Challenging myself to make a gaming team logo to compete with the best. Only then can I call myself an eSports logo designer! Executive Summary | Abstract | TL;DR Colin Finkle tries to design an eSports logo. This is for a yet-to-be-created gaming team called: Strike...
eSports Logo Tournament

eSports Logo Tournament

We put the best eSports team logos head to head, and learn how to design a sports logo. Executive Summary | Abstract | TL;DR Sports logos connect players and fans. Sports logos must have a strong concept, be bold in their line work, read from a distance, have a strong...
Top Minds in Industrial Design Talk Smart Speakers

Top Minds in Industrial Design Talk Smart Speakers

Chadwick Harber, Nichole Rouillac, Grayson Byrd, Mika Becktor and Norio Fujikawa comment on the latest smart speaker designs. Introduction The smart speaker is a new product category defined by having a voice assistant always at the ready. “Alexa: buy some more...