Logo Design Trends for 2018

Companies are investing in rebranding to make their logos effective. Executive Summary | Abstract | TL;DR We used corporate rebrandings to signal logo design trends. The overall trend is towards simplicity and effectiveness over style so logos can display better on mobile and social media. The specific trends are toward simplification, not Read more…

Borrowing Brand Associations

A brand hack that you can do is borrow a brand association from another company through design. Another brand has spent millions of marketing dollars associating their brand with certain traits they find desirable: quality, style, luxury, value, etc. These traits come pre established in the publics mind, and they Read more…