What makes a good logo?

What makes a good logo?

If a good logo helps a business and a bad logo inhibits one, then how do we tell them apart? Abstract | Executive Summary | TL;DRA bad logo can inhibit a good organization. A logo is intended to be a mental shortcut to past experiences with a brand, hopefully bringing...
What Your Logo Font Says About Your Brand

What Your Logo Font Says About Your Brand

A professional designer talks about what the font in a logo says about the brand. Fonts are magic. They can play with our emotions and affect how we feel about the words that they represent. Have you ever had someone send you an email in all caps? It feels like they...
Top Minds in Industrial Design Talk Smart Speakers

Top Minds in Industrial Design Talk Smart Speakers

Chadwick Harber, Nichole Rouillac, Grayson Byrd, Mika Becktor and Norio Fujikawa comment on the latest smart speaker designs. Introduction The smart speaker is a new product category defined by having a voice assistant always at the ready. “Alexa: buy some more...
Made By Google design review

Made By Google design review

Reviewing the design and branding strategy of the ‘Made by Google’ product line: the Pixel, Daydream View, Home, Chromecast, and Wifi. Google recently announced an entire line of products. I hope Google understands the opportunity they are given; the...