Designing a logo that is unique, memorable, and means something to mountain sports enthusiasts. I go through my process as a graphic designer to design the Nordeau logo, pictured here. The logo is for a mountain sports brand that we are creating throughout the...
If a good logo helps a business and a bad logo inhibits one, then how do we tell them apart? Abstract | Executive Summary | TL;DRA bad logo can inhibit a good organization. A logo is intended to be a mental shortcut to past experiences with a brand, hopefully bringing...
A professional designer talks about what the font in a logo says about the brand. Fonts are magic. They can play with our emotions and affect how we feel about the words that they represent. Have you ever had someone send you an email in all caps? It feels like they...
Chadwick Harber, Nichole Rouillac, Grayson Byrd, Mika Becktor and Norio Fujikawa comment on the latest smart speaker designs. Introduction The smart speaker is a new product category defined by having a voice assistant always at the ready. “Alexa: buy some more...
Alex Center, Jacob Cass, Chuck Anderson and Daniel Brokstad and Kelli Anderson comment on the holiday cups of 2017. Executive Summary | Abstract | TL;DR They didn’t invent the concept of holiday coffee cups, but Starbucks has increased the expectations of the...
Reviewing the design and branding strategy of the ‘Made by Google’ product line: the Pixel, Daydream View, Home, Chromecast, and Wifi. Google recently announced an entire line of products. I hope Google understands the opportunity they are given; the...
