Design is an integral part of branding. Good design both create positive experiences and links that goodwill back to the brand.
Chadwick Harber, Nichole Rouillac, Grayson Byrd, Mika Becktor and Norio Fujikawa comment on the latest smart speaker designs. Introduction The smart speaker is a new product category defined by having a voice assistant always at the ready. “Alexa: buy some more laundry detergent,” or “Google: what is my next appointment?” Read more…
Alex Center, Jacob Cass, Chuck Anderson and Daniel Brokstad and Kelli Anderson comment on the holiday cups of 2017. Our design panel. Starbucks The annual water cooler topic. No cup in the world gets more press and undue controversy than the Starbucks holiday coffee cup. It is fair to say that the Read more…
Mazda is the best car company at using visual language. How does your hardware company become best in class in visual language too? Mazda is best in class in bringing the successful design language from concept cars into production cars. The Mazda concept cars are clearly used as reference designs Read more…
Reviewing the design and branding strategy of the ‘Made by Google’ product line: the Pixel, Daydream View, Home, Chromecast, and Wifi. The logo for the Made by Google line is the “Google G.” The Google G appears in monochrome gray on the products, but in the Google red, yellow, green and Read more…
A brand hack that you can do is borrow a brand association from another company through design. Another brand has spent millions of marketing dollars associating their brand with certain traits they find desirable: quality, style, luxury, value, etc. These traits come pre established in the publics mind, and they Read more…
Hopefully, we will look back at the turn of the millennium and laugh at the stupid clam shell, vac formed plastic packaging. You know the type I am taking about; the clear plastic job that you can’t get open without some sort of sharp implement to open, and even then Read more…