All articles on about brand marketing.
Depending on the type of market your company is in, it may or may not need a brand. Your company may not need a brand.… Read More »Does my company really need a strong brand?
Executive Summary | Abstract | TL;DR In an organization with multiple products, brands or sub-brands, their relationships to each other need to be carefully considered… Read More »Overview of Brand Relationship Strategies
These women have taken a cupcake shop and made an international epicurean tourist attraction. BMB’s Interview Series features conversations with marketers and business owners who… Read More »Kelly Childs and Erinn Weatherbie interview