All articles on about brand marketing.
I was watching the latest installment of the James Bond / 007 in the theatre when I noticed something quite amazing: there were people of all demographics in the theatre with me. My fellow young father friend and I were out on a rare night out away from our babies Read more…
There are many people who have the skills to design logos, but only a few who have to expertise to develop an effective logo. How do you find them? The answer may be different depending on whether you are a small business, SMB, enterprise or pre-revenue.
BMB’s Interview Series features conversations with marketers and business owners who exemplify brand marketing. Ladies and gentlemen! Here with us today is Alexander Mimran is a serial entrepreneur; he has jumped in to the ring with the lions of silicon valley multiple times. For his first death defying act, he Read more…
Definition of Brand The definition of a brand means different things to different people. For the purposes this blog, we will define a brand as: The aggregate total of perceptions the customers and potential customers have towards an individual or organization and its offerings based on prior experience and media. That is a Read more…
Superheroes are anthropomorphized brands. For goodness sake they have logos on their chests! The Batman symbol (and sometimes the Superman crest) is consistently on the 20 more recognized symbols in the world. Superheroes have messages, followers, fans and they make money. They are brands. And they have it right! They Read more…
BMB’s Interview Series features conversations with marketers and business owners who exemplify brand marketing. Porter Airlines has been a luminary in branding for me for the 5 years I have been using their services. Porter Airlines get people to and from downtown Toronto, flying out of Billy Bishop Airport on Read more…
A brand hack that you can do is borrow a brand association from another company through design. Another brand has spent millions of marketing dollars associating their brand with certain traits they find desirable: quality, style, luxury, value, etc. These traits come pre established in the publics mind, and they Read more…
People have relationship with brands not only because of what they offer with their product or service, but also how being a part of that brand makes them feel. Brands that have strong personalities are the ones that capitalize on this. Whether this is the fun, playful, young-hearted Disney brand, Read more…
Hopefully, we will look back at the turn of the millennium and laugh at the stupid clam shell, vac formed plastic packaging. You know the type I am taking about; the clear plastic job that you can’t get open without some sort of sharp implement to open, and even then Read more…