What is a brand?
Definition of Brand The definition of a brand means different things to different people. For the purposes this blog, we will define a brand as:… Read More »What is a brand?
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All articles on about brand marketing.
Lessons from Superhero Brands
Superheroes are anthropomorphized brands. For goodness sake they have logos on their chests! The Batman symbol (and sometimes the Superman crest) is consistently on the… Read More »Lessons from Superhero Brands
Interview: Robert Deluce, Porter Airlines CEO
BMB’s Interview Series features conversations with marketers and business owners who exemplify brand marketing. Porter Airlines has been a luminary in branding for me for… Read More »Interview: Robert Deluce, Porter Airlines CEO
Un-boxing: the “first date” of user experience
Hopefully, we will look back at the turn of the millennium and laugh at the stupid clam shell, vac formed plastic packaging. You know the… Read More »Un-boxing: the “first date” of user experience