Brand Seduction book review
Psychology and neuroscience meet branding. The good. Real Science This book is based on 60 years of psychology and neuroscience. True Branding About how the… Read More »Brand Seduction book review
Blog
All articles on about brand marketing.
Does my company really need a strong brand?
Depending on the type of market your company is in, it may or may not need a brand. Your company may not need a brand.… Read More »Does my company really need a strong brand?
Overview of Brand Relationship Strategies
Executive Summary | Abstract | TL;DR In an organization with multiple products, brands or sub-brands, their relationships to each other need to be carefully considered… Read More »Overview of Brand Relationship Strategies
Jay Baer interview
Customer service: the new spectator sport. Your brand is up to bat. You probably think your company is hitting it out of the park with… Read More »Jay Baer interview
Kelly Childs and Erinn Weatherbie interview
These women have taken a cupcake shop and made an international epicurean tourist attraction. BMB’s Interview Series features conversations with marketers and business owners who… Read More »Kelly Childs and Erinn Weatherbie interview
Alexander Mimran interview
BMB’s Interview Series features conversations with marketers and business owners who exemplify brand marketing. Ladies and gentlemen! Here with us today is Alexander Mimran is… Read More »Alexander Mimran interview
What is a brand?
Definition of Brand The definition of a brand means different things to different people. For the purposes this blog, we will define a brand as:… Read More »What is a brand?
Lessons from Superhero Brands
Superheroes are anthropomorphized brands. For goodness sake they have logos on their chests! The Batman symbol (and sometimes the Superman crest) is consistently on the… Read More »Lessons from Superhero Brands
Interview: Robert Deluce, Porter Airlines CEO
BMB’s Interview Series features conversations with marketers and business owners who exemplify brand marketing. Porter Airlines has been a luminary in branding for me for… Read More »Interview: Robert Deluce, Porter Airlines CEO
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