What is a Brand? Illustration of a crowd of people.

What is a brand?

Definition of Brand The definition of a brand means different things to different people. For the purposes this blog, we will define a brand as: The aggregate total of perceptions the customers and potential customers have towards an individual or organization and its offerings based on prior experience and media. That is a Read more…

Borrowing Brand Associations

A brand hack that you can do is borrow a brand association from another company through design. Another brand has spent millions of marketing dollars associating their brand with certain traits they find desirable: quality, style, luxury, value, etc. These traits come pre established in the publics mind, and they Read more…