Choosing Colors for a Brand

Choosing Colors for a Brand

Considering context, competition, culture, contrast, color gamut, and company to choose the best colors for a brand. Abstract | Executive Summary | TL;DRA brand’s choice of colors can help engagement and send signals. A study shows that more than half of a...
Lifestyle brand case study: DC Shoes

Lifestyle brand case study: DC Shoes

From community college classroom $100 M in sales; DC Shoes’ grind to become one of the most iconic lifestyle brands. DC Shoes is a brand with deep associations to the skateboarder lifestyle. If you are not aware of DC Shoes, you might assume they just sell...
Rebranding

Rebranding

What is rebranding? Why rebrand? And how to go about it. Rebranding is an effective strategic tool in business owner’s and marketer’s toolbox. Much like an impact driver, it is a very powerful tool when used in particular scenarios, but it can do damage if...
Ricky Kesler interview

Ricky Kesler interview

The Income School guys teach us that internet marketing is more about grit than tricks. Because of the nature of the content that I watch, I am bombarded on YouTube with paid ads and organic suggestions of videos featuring a slick man willing to tell me the secret to...