Is your logo working? The BMB Logo Scorecard gives your logo design a numeric score to compare with other designs.
Sign up to the BMB Premier List and receive the scorecard.
Reduce the risk of costly logo design errors. Increase the quality of design by knowing what works and what doesn’t.
As we discussed in our post “What Makes a Good Logo,” a logo that is effective is simple, appropriate, striking, and legally protect-able.
A logo that could be harmful to an otherwise great organization is generic, complex, awkward, bland and indefensible.
The logo scorecard uses yes or no questions to score a logo concept on all of these variables, You get a score that you cam combine with your own opinion, and the opinions of the other stakeholders to make a decision about whether a logo design is right for the organization.
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