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Logo Scorecard

The logo scorecard gives a numeric score to logo concepts based on a series of yes or no questions.

As we discussed in our post “What Makes a Good Logo,” a logo that is effective is simple, appropriate, striking, and legally protect-able.

A logo that could be harmful to an otherwise great organization is generic, complex, awkward, bland and indefensible.

The logo scorecard uses yes or no questions to score a logo concept on all of these variables, You get a score that you cam combine with your own opionion, and the opinions of the other stakeholders to make a decision about whether a logo design is right for the organization.

  • Yes or No Questions. The scorecard asks a series of simple questions that take less than 5 minutes to answer.
  • Numeric Score. The scorecard gives you a number that you can use to rank one design over another.
  • Interactive PDF. The logo scorecard is an interactive PDF and requires a PDF reader such as Adobe Acrobat to view.

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