Sign up to the BMB Premier List and receive the Logo Scorecard

Logo Scorecard

Is your logo working? The BMB Logo Scorecard gives your logo design a numeric score to compare with other designs.

Sign up to the BMB Premier List and receive the scorecard.

Logo Scorecard on iPad Air

What is the Logo Scorecard?

Reduce the risk of costly logo design errors. Increase the quality of design by knowing what works and what doesn’t.

As we discussed in our post “What Makes a Good Logo,” a logo that is effective is simple, appropriate, striking, and legally protect-able.

A logo that could be harmful to an otherwise great organization is generic, complex, awkward, bland and indefensible.

The logo scorecard uses yes or no questions to score a logo concept on all of these variables, You get a score that you cam combine with your own opinion, and the opinions of the other stakeholders to make a decision about whether a logo design is right for the organization.

Yes or No Questions

The scorecard asks a series of simple questions that take less than 5 minutes to answer.

Interactive PDF

The logo scorecard is an interactive PDF and requires a PDF reader such as Adobe Acrobat to view.​

Numeric Score

The scorecard gives you a number that you can use to rank one design over another.

First Principles

The questions assess how well the logo performs based on first principles of design and marketing.

Logo scorecard on Surface Pro 6
Black and white photo of Colin Finkle

“I created the logo scorecard to help people avoid mistakes that could save them a costly rebranding years down the road.”

Colin Finkle
Founder of BMB
About Colin

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