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Logo Scorecard

Understand how effective your logo design is.
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The Logo Scorecard gives a logo design a score based on a series of yes or no questions. This score can be combined with the preferences of the founder, stakeholders and designer to determine the best logo for the organization.

Based on our article “What makes a logo good?” the Logo Scorecard measures a logo design against factors that all the best logos share; a good logo is distinct, simple, striking, appropriate, and legally protectable.