The Brand Awareness of brands like Coca-Cola, Visa and Apple are off the charts. But how do you make sure the right people know about your brand? 


Brand Marketing Blog

The Knowledge You Need To Grow Your Brand

BMB helps entrepreneurs, marketers, and designers reach their full potential as brand builders. We provide the examples, concepts and teaching that enables readers to build extrordinary brands.


Line Extension Examples

Line Extension Examples

Many brands find themselves at a point where they have achieved some success with their line of products, and they are feeling pressure from investors and business partners to keep growing. The solution seems to be launching more products similar to their successful...


Industry 4.0

How Industry 4.0 Makes Our Businesses Better Manufacturing is changing at a rapid pace, thanks to advancements in technology. It’s beyond replacing a few workers with robots. Today’s industry is all about a fourth Industrial Revolution (4.0) in...

How To Design An Exterior Business Sign

A complete guide to help business owners and graphic designers develop exterior business signs that stand out. In my decade I have spent helping brands market themselves at retail, I have designed many signs for inside spaces. I understand what makes effective...

Tips To Make a B2M Website Work Well

Is your B2M website beneficial to it’s users? B2M Companies have a product that appeals to both business buyers and consumer buyers. What is a business-to-many business? A business-to-many (B2M) is a company that sells both to consumers and businesses. They...

Endorsements in Marketing

Defining Endorsement Marketing and a guide to when / how to use endorsements to build your brand. Endorsements are a large part of marketing. Purportedly 28% of Nike’s enormous marketing budget goes to athletes to secure their endorsements. We see famous faces...

Mundane to Memorable

The Noteworthy Scale: Irrelevant, Mundane, Memorable, Remarkable, and Shareable. Make better decisions on creative to make your brand stand out.

Why does professional logo design cost so much?

Clients can purchase logos range from free to tens of thousands of dollars. Entrepreneurs can get sticker shock from some professional logo designer’s quotes. The process of arriving at a high quality logo is requires time and talent, and top quality designers are in demand. A well designed logo can really help your company grow it’s revenue and brand.