Dennis Williams II is a two-time LinkedIn Top Voice in 2016 and 2017, and has led content strategy and execution to drive strategic growth for larger digital media brands. With over six years of experience working for both venture-backed startups and media brands, Dennis has a proven track record creating digital campaigns and innovative experiences to grow loyal audiences. He is currently the Director of Content and Brand at Marketing Evolution. ( https://www.marketingevolution.com/ )
There are four priorities for brand building today: 1) Messaging must emphasize brand over product. 2) Make messages personal by leveraging automation and AI. 3) Optimize your brand’s content for voice and visual search. 4) Blur the boundary between marketing and customer service.