Understanding Brand Voice and the 4 steps you need to take to communicate with a consistent personality. Editor’s note: There is an over-abundance of marketing copy out there with a disturbing lack of personality and absolutely no brand voice. We are fortunate...
Growing a meaningful brand is an organization’s ticket to long-term marketing success. Consumers are consistently choosing brands with values that extend beyond their product offerings. Studies show that 71 percent of consumers considering a brand’s...
