About Brand Marketing Blog
The Knowledge You Need To Grow Your Brand
BMB is an online journal with articles that help entrepreneurs, marketing executives, and designers reach their full potential as brand builders. BMB publishes articles and interviews with examples, concepts, and teaching that enables readers to build extraordinary brands.
BMB publishes an article every week.
Burlington, ON, Canada
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The Story Behind Brand Marketing Blog
BMB has always been a way for readers to grow as a brand builder with me.
By Colin Finkle
Brand Marketing Blog was initially called FireBrand Creative, which was started in 2009. I started FireBrand because a) I didn’t know anything about branding, and b) I did not have the credibility to give anyone advice on their brand.
I wrote as I read books like Building Strong Brand by David Aaker and The Power of Cult Branding by Ragas and Bueno. I wrote as I listened to Podcasts like Marketing Over Coffee and This Week In Startups. I wrote at night about what I was observing at my day job working with brands like Cadbury, Nestle, and Sony.
FireBrand Creative grew in readership, and articles went viral at certain points, but finding readers and growing pageviews wasn’t the point. Writing to me has always been a way to structure my thinking. But FireBrand was about me; I was not focusing on my audience. I understand now how much of a mistake that was.
I saw the domain brandmarketingblog.com in a domain auction, and I put in a bid for on my iPhone 3G as I boarded a plane, not thinking I would win the auction. But I did, and it represented an opportunity to level up. I migrated a few articles from the old blog but mostly started over with a new philosophy.
BMB’s philosophy is to help the audience gain the knowledge they need to grow their brands. It’s about the reader. Sure, I learn with them, but my goal is to level you guys up so you can achieve the goals you have for your brand.
This philosophy has taken us to some weird places; I have written on strange topics like poker terms applied to business and understanding the TM symbol. I have learned about things I never thought I would, like women’s athleisure apparel. But those are the topics that people have been looking for, and I am glad to help.
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The Brand Marketing Blog Team
For 14 years, Colin Finkle has help corporate brands communicate their value at retail. Sony, Cadbury, Nestle, Warner Brothers, Fox, Ubisoft, Philips, and the Dairy Farmers of Canada are just some of the client’s Colin has designed marketing material for.
Colin’s background is in design. He started his journey with a Bachelor of Industrial Design from Carleton University. He immediately went into retail marketing; he interned at Red Leaf Retail Concepts and worked at FX Creative. He worked his way up from a junior designer to the Studio Manager at Matrix Marketing. He leads a team of four designers there.
Colin’s passion for branding started when he was a kid; he sketched the logos for the Marvel superheroes as much as the heroes themselves. He has been writing about brand marketing since 2007 when he started his blog: FireBrand Creative. That blog became BMB: Brand Marketing Blog in 2015. Colin has also written for JUSTCreative.
Lexie is a freelance web/graphic designer, UX content strategist, and design writer. She has a fervor for design, coding, writing, and (of course) copious amounts of coffee. Lexie graduated with a dual major in Creative Writing and Commercial Design, and through those grueling study hours (facilitated by coffee), she made time to write on her blog.
She also enjoys reading and watching black and white movies (Now, Voyager is one of her favs).
Her articles feature design trends throughout all industries and show how the field is always changing. Her portfolio features her skills and recent work.
Dennis Williams II is a growth marketer, meaning he specializes in taking companies with proven value and helping them grow their users, subscribers, customers, etc. He does this by crafting storytelling experiences for brands.
He works as the Director of Content and Brand for Marketing Evolution, a software company specializing in optimizing digital marketing campaigns. Dennis is also a writer and director for Campsite, a studio that produces films that tell stories important to African-Americans and creates opportunities for underrepresented communities. There he directed the award-winning short film: Note to Self.