Latest Articles

Our newest information to help you grow your brand.

Brand Extension Examples

Good examples of brand extensions make for a better strategic position. Bad ones are ugly. We detail examples of brand extensions from Apple, Callaway, Ferrari, Google, Snoop Dogg, Fender, and Cosmopolitan.

Brand Promise

When a customer sees a brand, it is meaningful because of the promise that is implied. If I see Starbucks on a building, I am promised that great coffee and a cozy environment is inside. A brand promise is not a tag line or value proposition. We show you how to write a brand promise statement and show you examples from big brands.

Co-Branding

More than the sum of their parts; brands can collaborate for great success (or disaster!) Co-branding can be great when two brands come together to make a product that neither brand would be able to pull off alone. But they fail when the new product is out of the scope of what customers could reasonably expect from the brand.

The Power Of Branding

The effect of branding is powerful, or nearly every company would not feel the need to have a name and a logo. The power of branding is to influence actions; a strong brand can lubricate the process of asking for purchases, likes, shares, donations, or whatever action a business desires. This is because of our subconscious ability to gather reputations.

Downloads

Tools for Branding, Free or With Donation

Social Media Template (PSD)

Photoshop document to quickly design profile pictures and covers for Facebook, Instagram, Twitter, LinkedIn, Tumblr, Google+, YouTube and Medium.

Multiply Method Spreadsheet (Excel)

An Excel worksheet to generate a creative company name using BMB’s Multiply Method with far less work. Free or with a donation.