BMB: Brand Marketing Blog

BMB is a blog with articles that help entrepreneurs, marketing professionals, and designers grow their brand equity.

New And Updated

  • What does Toyetic mean?

    one that could easily be made into a marketable toy. A character, object, or vehicle with a manufacturable shape and kids want to play with. Toyetic things can come from movies, cartoons, shows, books, comic books, and video games.


  • Dr. Duane Varan Interview

    Colin Finkle interviews Dr. Duane Varan and discusses what is happening neurologically with trusted brands, brand associations, and new advertising technologies


  • Brand Architecture

    Brand Architecture is how businesses organize their offerings into brands for the customers. This article dives into examples from Coca-Cola and Honda.


Featured

  • The Power Of Branding

    The Power Of Branding

    The effect of branding is powerful, or nearly every company would not feel the need to have a name and a logo. The power of branding is to influence actions; a strong brand can lubricate the process of asking for purchases, likes, shares, donations, or whatever action a business desires. This is because of our subconscious ability to gather reputations.


  • Niche brands are better than broad brands.

    Niche brands are better than broad brands.

    Niche brands are in a better strategic position for profits and growth. Someone asked me recently: why entrepreneurs and investors were so quick to make meaningless brand with broad appeal? I thought, ‘duh, to make money!’ But then I tought about it some more, and it was a really good question. I know broad brands […]


Branding Luminaries

  • Dr. Duane Varan Interview

    Dr. Duane Varan Interview

    Colin Finkle interviews Dr. Duane Varan and discusses what is happening neurologically with trusted brands, brand associations, and new advertising technologies


  • Joshua Doty Interview

    Joshua Doty Interview

    Joshua Doty and Colin Finkle discuss how brand consistency is essential if an organization wants to connect with people. Inconsistent brands fail to build value and make an impression on their customers, and a brand that is all over the place reflects poorly on the products it sells. Brands that maintain a high level of […]


  • Allen Adamson Interview

    Allen Adamson Interview

    The author of Shift Ahead speaks with Colin Finkle about the pace of market change and how to keep up. It is easy to think of brands that were once dominant but fell off the map: Sears, Blockbuster, Oldsmobile, etc. It is also easy to play “what if?” What if Sears move their catalog business […]