Latest Articles

Our newest information to help you grow your brand.

Brand Extension Examples

Good examples of brand extensions make for a better strategic position. Bad ones are ugly. We detail examples of brand extensions from Apple, Callaway, Ferrari, Google, Snoop Dogg, Fender, and Cosmopolitan.

Brit Morin

Brit Morin, the founder and CEO of Brit+Co, spotted the influencer brand movement before anyone else has. She has built a community of millennial and gen z women, a demographic that is abandoning legacy brands.

The ‘Wow’ Logo Colors of 2019

The colors of logos in 2019 are both vivid and neutral. We are providing 45 logo color combinations that are free for you to use. We explore colors for corporate, sporty, elegant, and youthful logo.

Choosing Colors for a Brand

More than half (62-90%) of a customers judgement of a brand comes from color. To choose the best colors for a logo or a brand, a graphic designer needs to consider context, competition, culture, contrast, color gamut, and company.

2019 Logo Design Trends

Knowing the trends forcing companies to rebrand will help you develop better logos. Executive Summary | Abstract | TL;DR  We used notable corporate rebrandings of the last year to signal logo design trends because there Read more…

Rebranding

Rebranding is changing a brand's name, logo, or a structural change in the brand identity. Rebranding is corrective; the only reason to rebrand is to solve a problem. A substantially new brand identity allows new opinions to form.

Downloads

Tools for Branding, Free or With Donation

Social Media Template (PSD)

Photoshop document to quickly design profile pictures and covers for Facebook, Instagram, Twitter, LinkedIn, Tumblr, Google+, YouTube and Medium.

Multiply Method Spreadsheet (Excel)

An Excel worksheet to generate a creative company name using BMB’s Multiply Method with far less work. Free or with a donation.