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The definition of brand scope or brand frame of reference is what customers expect from your brand. Have you had an experience like this? Let
After a decade, Apple employees are opening up about the iPhone’s development, and it wasn’t as pretty as the result. There are far fewer genuine
How does a brand deal with the false perceptions associated with its product category or industry? Categorical perception is the psychological property of how we
A brand is built on top of its industry’s brand, and its product category’s brand. It is hard enough to manage your company and your
Value and communication with all primary stakeholders are the muscles of brand building. Travis Kalanik leans over his desk with his hands in his hair
When valuing and commercialising brands, it’s as much art as science for Gordon Brothers. Colin Finkle: What is the definition of the term “brand” to
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Big brands are getting hacked, while other brands tout privacy and security as their strategic differentiators. Data breaches of big brands. Society has traded the security
Brand marketing works so well because the effects cycle up (and down.) “They are making pizza with a pan, and they don’t have an empty table
BMB creates it’s Brand Standards Manual, Chapter 1 We outlined how to build an effective brand book in our Brand Standards Guide. Well, it’s time
How to create an effective brand standards manual. The purpose of the brand standards document is to align the outputs of employees and external vendors
The design trends for logos that can help your business look modern into the future. This will be far from the only design trends article you
Reviewing the design and branding strategy of the ‘Made by Google’ product line: the Pixel, Daydream View, Home, Chromecast, and Wifi. The logo for the
A brand hack that you can do is borrow a brand association from another company through design. Another brand has spent millions of marketing dollars
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