Design
This Is Why I Love The Anthem Logo
Let’s learn what makes an exceptional logo by analyzing the Anthem logo. The Anthem logo checks all the boxes I look for when I design or evaluate a logo. The things that make a logo Read more…
Branding How To
Choosing Colors for a Brand
More than half (62-90%) of a customers judgement of a brand comes from color. To choose the best colors for a logo or a brand, a graphic designer needs to consider context, competition, culture, contrast, color gamut, and company.
Design
2019 Logo Design Trends
Knowing the trends forcing companies to rebrand will help you develop better logos. Executive Summary | Abstract | TL;DR We used notable corporate rebrandings of the last year to signal logo design trends because there Read more…
Good Branding
Lifestyle brand case study: DC Shoes
From community college classroom $100 M in sales; DC Shoes’ grind to become one of the most iconic lifestyle brands. Executive Summary | Abstract | TL;DR DC Shoes is a brand associated with the skateboarder Read more…
Branding Definitions
Rebranding
Rebranding is changing a brand's name, logo, or a structural change in the brand identity. Rebranding is corrective; the only reason to rebrand is to solve a problem. A substantially new brand identity allows new opinions to form.
Interviews
Ricky Kesler interview
We talk passive income websites with Ricky Kesler from Income School. He is one half of a duo who coaches people trying to change their financial situation on YouTube. Both here and on their channel, Ricky doesn't hold back. We talk about brand identity, looking spammy, know-like-trust factor, and more.
Branding How To
Niche brands are better than broad brands.
Niche brands are in a better strategic position for profits and growth. Someone asked me recently: why entrepreneurs and investors were so quick to make meaningless brand with broad appeal? I thought, ‘duh, to make Read more…
Branding Definitions
Peer Influence in Marketing
Peer influence is how the behavior of the people around us impacts our own behavior. When it comes to marketing, purchasing is the behaviour that marketers try to influence, as well as the actual use of the product. Therefore peer influence in marketing is how the behavior of others influences our likelihood to buy and use a product.
Good Branding
Athleta history & brand profile
Athleta is a brand of women's activewear. They make clothing that women are comfortable to be active in through both the fit and style of the garments as well as their empowering message: “The Power of She.” Athleta was founded in 1998 in Petaluma, CA. The brand was purchased by Gap for $150 million in 2008. Their revenue is approximately $750 million. Nancy Green is the CEO.
