How to move your customers to a higher class of communication. Executive Summary | Abstract | TL;DR Talking directly to your customer is more valuable; they are more likely to hear your message and your Read more…
Intermediation, or letting other businesses get in the way of customers, can build a brand but put it in a poor strategic position. A middleman or an intermediary is someone with a business interest in Read more…
The do’s and don’t of designing a great Facebook cover for a business. A Facebook Page is the only online property that a business would need if Facebook had their way. They have programmed it Read more…
Good examples of brand extensions can put a company in a better strategic position. Bad brand extensions are just ugly. A brand extension is when a brand is known for making one type of product Read more…
Challenging myself to make a gaming team logo to compete with the best. Only then can I call myself an eSports logo designer! Last week, we did our eSports Logo Tournament, and it gave me Read more…
We put the best eSports team logos head to head, and learn how to design a sports logo. Sports teams are all we want brands to be; a symbol and a tribe that we can Read more…
Jacob Cass travels the world with his wife and his laptop creating inspired design work for grateful clients along the way. We all have been given the advice: “envision a life that you would be Read more…
A vertical branding strategy strives for better products, while horizontal branding strategy pushes for different. Vertical Branding Strategy Horizontal Branding Strategy I visualize it as cartesian access (see below). The vertical access, i.e. the y-axis, Read more…
Zig while others zag. Build a brand while others are looking for a direct response. The advertising industry is all mixed up. We moved or media from print to digital, and in turn, received many Read more…