Good Branding
Brand Extension Examples
Good examples of brand extensions can put a company in a better strategic position. Bad brand extensions are just ugly. A brand extension is when a brand is known for making one type of product Read more…
Design
eSports Logo Design
Challenging myself to make a gaming team logo to compete with the best. Only then can I call myself an eSports logo designer! Last week, we did our eSports Logo Tournament, and it gave me Read more…
Design
eSports Logo Tournament
We put the best eSports team logos head to head, and learn how to design a sports logo. Sports teams are all we want brands to be; a symbol and a tribe that we can Read more…
Interviews
Jacob Cass interview
Jacob Cass travels the world with his wife and his laptop creating inspired design work for grateful clients along the way. We all have been given the advice: “envision a life that you would be Read more…
Branding Definitions
What is vertical branding? What is horizontal branding?
A vertical branding strategy strives for better products, while horizontal branding strategy pushes for different. Vertical Branding Strategy Horizontal Branding Strategy I visualize it as cartesian access (see below). The vertical access, i.e. the y-axis, Read more…
Branding How To
Building a Brand with Ads on Digital Media
Zig while others zag. Build a brand while others are looking for a direct response. The advertising industry is all mixed up. We moved or media from print to digital, and in turn, received many Read more…
Interviews
Nick Westergaard interview
How bravery in marketing can lead the human moments in which great brands are forged. I often catch myself doing small brand reviews of commercial vehicles while in my own car; mostly small business whose Read more…
Branding How To
An Employee Expresses a Political View On Social Media. What do you do?
An employee should be fired when their speech diminishes a brand’s product. I am not a lawyer, and this is not legal advice. Seek legal help within your jurisdiction to reduce legal risk. We are Read more…
Design
Top Minds in Industrial Design Talk Smart Speakers
Chadwick Harber, Nichole Rouillac, Grayson Byrd, Mika Becktor and Norio Fujikawa comment on the latest smart speaker designs. Introduction The smart speaker is a new product category defined by having a voice assistant always at Read more…