A resource for businesses of all sizes.
When valuing and commercialising brands, it’s as much art as science for Gordon Brothers. Colin Finkle: What is the definition of the term “brand” to
The design trends for logos that can help your business look modern into the future. This will be far from the only design trends article you
Reviewing the design and branding strategy of the ‘Made by Google’ product line: the Pixel, Daydream View, Home, Chromecast, and Wifi. The logo for the
The damage to a brand happens after the second news story, and Samsung experienced this first hand. When one bad news story happens to a
BMB creates it’s Brand Standards Manual, Chapter 1 We outlined how to build an effective brand book in our Brand Standards Guide. Well, it’s time
Big brands are getting hacked, while other brands tout privacy and security as their strategic differentiators. Data breaches of big brands. Society has traded the security
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Simply, brand equity is the value of a brand. Brand equity can be measured in currency (ie. USD) but is notoriously hard to price. Brand
Most brands have more than one product offering, and how these products and services relate back to the brand needs to be carefully considered. Brands
Brand marketing works so well because the effects cycle up (and down.) “They are making pizza with a pan, and they don’t have an empty table
Walmart sees the end, and is betting the company on the strength of their brand. I imagine that a few years ago the executives and
How to create an effective brand standards manual. The purpose of the brand standards document is to align the outputs of employees and external vendors
Psychology and neuroscience meet branding. In the echo-chamber that is the marketing industry, it is refreshing to get a dose of science and, dare I
A brand hack that you can do is borrow a brand association from another company through design. Another brand has spent millions of marketing dollars