Not promoting is the biggest mistake small businesses consistently make. We teach small business owners about impressions, channels and target audience to help them choose the best promo opportunities. We give 47 ideas to effectively promote your business with little to no money.
More than the sum of their parts; brands can collaborate for great success (or disaster!) Co-branding can be great when two brands come together to make a product that neither brand would be able to pull off alone. But they fail when the new product is out of the scope of what customers could reasonably expect from the brand.
The effect of branding is powerful, or nearly every company would not feel the need to have a name and a logo. The power of branding is to influence actions; a strong brand can lubricate the process of asking for purchases, likes, shares, donations, or whatever action a business desires. This is because of our subconscious ability to gather reputations.
Consistent use of fonts is important for brands. Here are the best practices for typography pages in brand guidelines with 17 examples from big brands.
Eleven examples of brands with a clear, unique and powerful Brand Essence. I often get subtle eye roles from the decision makers for the brands I work with when I ask questions like: “if your Read more…
Colin Finkle speaks with Rhonda Merchant, Director of Talent Acquisition at Main Event. How tapping into a consumer rebrand reduced hiring costs and turnover.
Designing a logo that is unique, memorable, and means something to skiers and snowboarders. Colin Finkle shares his graphic design process: frame-storming, gathering reference material, ideating, honing, and assessing.
An inside look the deals between manufacturers and retailers involving brands. Private labels have been a constant part of my decade of experience in retail marketing. Most of the brands I worked with were all Read more…
Good examples of brand extensions make for a better strategic position. Bad ones are ugly. We detail examples of brand extensions from Apple, Callaway, Ferrari, Google, Snoop Dogg, Fender, and Cosmopolitan.
Photoshop document to quickly design profile pictures and covers for Facebook, Instagram, Twitter, LinkedIn, Tumblr, Google+, YouTube and Medium.
An Excel worksheet to generate a creative company name using BMB’s Multiply Method with far less work. Free or with a donation.