Brand Marketing Blog

Arc’teryx’s shared values with outdoor enthusiasts attract other niches and the broader market. This is the Part 4 of our Lifestyle Brand Series where we explore how brands become

From community college classroom $100 M in sales; DC Shoes’ day by day grind to become one of the most iconic lifestyle brands. This is

Jimmy Iovine’s insight about product placement in music videos made Beats by Dre a billion dollar brand. This is the Part 2 of our Lifestyle

We are taking the mystery out so that you can start your own lifestyle brand. Lifestyle brands are some of the most beloved. They allow

Some of the most powerful brands are based on lifestyles that we aspire to. Most of us, including me, live pretty boring lives; enjoyable, lovely,

For the iPhone’s ten year anniversary, we list ten things Apple changed forever. The iPhone was a real innovation. My litmus test for innovation is

Some of the most powerful brands are based on lifestyles that we aspire to. Most of us, including me, live pretty boring lives; enjoyable, lovely,

The definition of brand scope or brand frame of reference is what customers expect from your brand. Have you had an experience like this? Let

A brand is built on top of its industry’s brand, and its product category’s brand. It is hard enough to manage your company and your

Arc’teryx’s shared values with outdoor enthusiasts attract other niches and the broader market. This is the Part 4 of our Lifestyle Brand Series where we explore how brands become

From community college classroom $100 M in sales; DC Shoes’ day by day grind to become one of the most iconic lifestyle brands. This is

Jimmy Iovine’s insight about product placement in music videos made Beats by Dre a billion dollar brand. This is the Part 2 of our Lifestyle

We are taking the mystery out so that you can start your own lifestyle brand. Lifestyle brands are some of the most beloved. They allow

How does a brand deal with the false perceptions associated with its product category or industry? Categorical perception is the psychological property of how we

BMB creates it’s Brand Standards Manual, Chapter 1 We outlined how to build an effective brand book in our Brand Standards Guide. Well, it’s time

The design trends for logos that can help your business look modern into the future. This will be far from the only design trends article you

Reviewing the design and branding strategy of the ‘Made by Google’ product line: the Pixel, Daydream View, Home, Chromecast, and Wifi. The logo for the

A brand hack that you can do is borrow a brand association from another company through design. Another brand has spent millions of marketing dollars