A resource for businesses of all sizes.
A psychologist teaches designers, engineers, and marketers about people. We were introduced to this book when we interviewed Daryl Weber about his book: Brand Seduction.
Niche brands are in a better strategic position for profits and growth. On Main Street of a cute suburb, there are two retailers with two
Combing case studies to arrive at a strategy to launch a successful lifestyle brand. This is the Part 5 of our Lifestyle Brand Series where we explore how brands
Arc’teryx’s shared values with outdoor enthusiasts attract other niches and the broader market. This is the Part 4 of our Lifestyle Brand Series where we explore how brands become
From community college classroom $100 M in sales; DC Shoes’ day by day grind to become one of the most iconic lifestyle brands. This is
Jimmy Iovine’s insight about product placement in music videos made Beats by Dre a billion dollar brand. This is the Part 2 of our Lifestyle
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Some of the most powerful brands are based on lifestyles that we aspire to. Most of us, including me, live pretty boring lives; enjoyable, lovely,
The definition of brand scope or brand frame of reference is what customers expect from your brand. Have you had an experience like this? Let
A brand is built on top of its industry’s brand, and its product category’s brand. It is hard enough to manage your company and your
The design trends for logos that can help your business look modern into the future. This will be far from the only design trends article you
Reviewing the design and branding strategy of the ‘Made by Google’ product line: the Pixel, Daydream View, Home, Chromecast, and Wifi. The logo for the
A brand hack that you can do is borrow a brand association from another company through design. Another brand has spent millions of marketing dollars
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