Latest Articles

Our newest information to help you grow your brand.
Trend

Interbrand Best Global Brands 2018 report: The Good and The Bad

The Interbrand report is out and they have identified some trends. Brands that have grown are willing to change business models, put the customer as CEO, and make sure customer value and the brand are at the forefront of the company culture. But the report lacks a broader context, and niche / influencer brands are a growing presence in people's lives.

Branding Definitions

What is a Brand Association?

Brand associations are the mental connections between a brand and people, places, things, and emotions. These associations may turn people to or away from your brand. Being mindful and strategic about them will build brand equity efficiently.

Trend

Is the Website’s Era Coming to an End?

Most time spent on the internet is in a handful of sites: Facebook, Amazon, Google, Reddit, Instagram, and others. These sites are getting less and less likely to link off to independent websites. Take steps to insulate your brand from these trends.

Design

What makes a good logo?

A bad logo can inhibit a good organization. A logo is intended to be a mental shortcut to past experiences with a brand, hopefully bringing up good feelings. A good logo is distinct, and not generic. A good logo is simple, and not complex. A good logo is appropriate, and not awkward. A good logo is striking, and not bland. A good logo is legally protectable, and not indefensible.

Branding How To

Lifestyle Brand Plan

A strategy is the best position for success, and tactics are how you plan to get from where you are to that ideal strategic position. How do you create a plan to build a lifestyle brand? Work backward. You may not have the domain knowledge to know every step. Ask your suppliers and hire consultants. Write action-oriented steps; resources and timing will come later. This can be overwhelming work so take your time.

Downloads

Tools for Branding, Free or With Donation

Social Media Template (PSD)

Photoshop document to quickly design profile pictures and covers for Facebook, Instagram, Twitter, LinkedIn, Tumblr, Google+, YouTube and Medium.

Multiply Method Spreadsheet (Excel)

An Excel worksheet to generate a creative company name using BMB’s Multiply Method with far less work. Free or with a donation.