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The Brand Awareness of brands like Coca-Cola, Visa and Apple are off the charts. But how do you make sure the right people know about your brand?
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Brand Marketing Blog
The Knowledge You Need To Grow Your Brand
BMB helps entrepreneurs, marketers, and designers reach their full potential as brand builders. We provide the examples, concepts and teaching that enables readers to build extrordinary brands.
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Branded Design Features
Details added in by product designers that define the brand. Have you ever seen a product from afar and just knew: “Oh yeah, that is a Brand-X product.” Yet, there are some brands whose products look like they could be from entirely different companies. As an...
Articles
Brand Priming
The power of brands can seem mysterious; why does the mention Nike have so much more influence than a lesser-known brand? How do we manage our brands to have that power? I wonder that all the time, and you may too. One of the reasons branding works is because of brand...
Line Extension Examples
Many brands find themselves at a point where they have achieved some success with their line of products, and they are feeling pressure from investors and business partners to keep growing. The solution seems to be launching more products similar to their successful...
Making a Brand Memorable & Recognizable
There are some brand names you recognize the minute you hear them. Creating a well-known brand isn’t only for large corporations. You can probably think of at least one lawyer in your area right now because they’ve branded themselves in an interesting way, e.g., Joe...
What is Brand Equity?
Brand Equity: the portion a company’s value attributable to its brand(s). I have always been interested in why some brands are loved so much that they have a cult following, like Apple, and why people are willing to trade a small fortune to be part of a...
Is A Brand An Intangible Asset?
Brands are not physical items, but they have real value for businesses. Thinking of a brand as an asset is a powerful idea. Have you struggled to convince people in your organization to invest in branding? Or have you wondered how to conceive of a brand? One way to...
What is Brand Voice?
Understanding Brand Voice and the 4 steps you need to take to communicate with a consistent personality. Editor’s note: There is an over-abundance of marketing copy out there with a disturbing lack of personality and absolutely no brand voice. We are fortunate...
Hot Wheels id Sub-Brand, and Mattel’s Big Problem
Hot Wheels id is an exceptional example of a sub-brand. It solves Mattel’s big problem: kids and pre-teens are choosing video games over physical play.
What is Visual Language?
Designers and brand managers are told that a consistency of design is important for the brand they are working with. But do we really know what this means? Or why it’s a good thing? Prior to my work in brand strategy, I was an industrial designer for 11 years. I...
Logos With TM
14 examples to help you understand why and how to use the TM symbol. If you cannot protect your brand from other people using your name and logo, then investing in a brand at all makes little to no sense. Someone will benefit from all of your brand marketing if they...
Taglines of the Top 100 Brands
“The Ultimate Driving Machine” to “Finger Lickin’ Good.” Here are the taglines of the top companies in the world. A couple of readers were asking for guidance on taglines. Frankly, I don’t know much about slogans or taglines; I have...