The definition of brand identity (or corporate identity): the collection of designs that represent an organization to customers. You may be asking: Brand Identity is what designers contribute to the brand. As long as there Read more…
BMB talks to Areva Martin about how entrepreneurs can get exposure through media without advertising. This is a comment that I hear a lot from small business owners: “I would be as big as the Read more…
Brands get into antics on the one day where anything flies: April Fools Day 2018 Recent news about social media may leave you wondering: what good has come from these new channels? Well, one fun Read more…
How to easily define a company culture, so your dream organization doesn’t turn into a nightmare. Many entrepreneurs start their businesses with a new solution to a problem or an unmet need. Entrepreneurs rarely think Read more…
Company Culture: Get It Wrong and Suffer Consequences Organizational culture definition. Culture is the set of values, beliefs and cumulative traits of an organization. Company culture is expressed in the behavior of the employees; we Read more…
Negative Brand Equity Let’s get theoretical. Brand equity means the monetary value of a brand. Brand equity breaks down into brand awareness (how many people know about a brand) and brand depth (how valuable those Read more…
Brand Awareness definition noun. 1. the number of people who know about an organization, person, product or concept. “the brand awareness of Coca-cola is high; you would be hard-pressed to find a person who has Read more…
An Infographic That Outlines Ten Tactics To Increase the Awareness of Your Brand Download and Share this Infographic. Download the PNG File. Get the full length PNG file here. Great for websites. https://brandmarketingblog.com/wp-content/uploads/2018/02/BMB-10-Simple-Ways-to-Increase-Your-Brand-Awareness.png Download the Read more…
Brand Marketing Blog is rebranding to BMB to get in line with our branding strategy. I am generally not in favor of rebranding, which is ironic considering we make money providing services to companies that Read more…