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The concept of brand exists for one reason: to change people’s purchasing behavior. How does it do that?
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Brand Marketing Blog
The Knowledge You Need To Grow Your Brand
BMB helps entrepreneurs, marketers, and designers reach their full potential as brand builders. We provide the examples, concepts and teaching that enables readers to build extrordinary brands.
Latest
Is A Brand An Intangible Asset?
Brands are not physical items, but they have real value for businesses. Thinking of a brand as an asset is a powerful idea. Have you struggled to convince people in your organization to invest in branding? Or have you wondered how to conceive of a brand? One way to...
Articles
What is Brand Voice?
Understanding Brand Voice and the 4 steps you need to take to communicate with a consistent personality. Editor’s note: There is an over-abundance of marketing copy out there with a disturbing lack of personality and absolutely no brand voice. We are fortunate...
Hot Wheels id Sub-Brand, and Mattel’s Big Problem
Hot Wheels id is an exceptional example of a sub-brand. It solves Mattel’s big problem: kids and pre-teens are choosing video games over physical play.
What is Visual Language?
Designers and brand managers are told that a consistency of design is important for the brand they are working with. But do we really know what this means? Or why it’s a good thing? Prior to my work in brand strategy, I was an industrial designer for 11 years. I...
Logos With TM
14 examples to help you understand why and how to use the TM symbol. If you cannot protect your brand from other people using your name and logo, then investing in a brand at all makes little to no sense. Someone will benefit from all of your brand marketing if they...
Taglines of the Top 100 Brands
“The Ultimate Driving Machine” to “Finger Lickin’ Good.” Here are the taglines of the top companies in the world. A couple of readers were asking for guidance on taglines. Frankly, I don’t know much about slogans or taglines; I have...
What does Brand Safety mean?
If you pay to advertise your brand, then you are trying to make it easier for your brand to sell products in the future. What if your display ads ended up doing the opposite? What if it became harder to sell after you paid money to advertise? That would be tragic, but...
Examples of Successful Umbrella Brands
Understanding what an Umbrella Brand or Family Brand is and exploring 15 examples. It can often be a challenge to understand the relationships between products and their brands. Brand architecture can take many forms. The key is to understand examples, and here we...
Inspirational Responses To COVID-19 From Brands
Get Properly InformedFor the latest and best information regarding COVID-19, check your local government’s website or the World Health Organization website. Highlighting brands that have shown extraordinary flexibility and social responsibility in the face of...
The ‘Wow’ Logo Colors of 2020
Highlighting the best logo color combinations in 2020. Feel free to use them! It is a challenge to find colors for our logo designs that our clients will like, and we will feel proud to present. The trick is to pick colors that are on-trend but work and will not go...
100 Thieves brand profile
Looking at the culture, apparel, and history of one of the fastest growing lifestyle brands. I have been hearing people in my circles talk about this new name, 100 Thieves, that is doing some exciting stuff to build their brand. Then I watched their video touring of...