Latest Articles

Our newest information to help you grow your brand.

Choosing Colors for a Brand

More than half (62-90%) of a customers judgement of a brand comes from color. To choose the best colors for a logo or a brand, a graphic designer needs to consider context, competition, culture, contrast, color gamut, and company.

2019 Logo Design Trends

Knowing the trends forcing companies to rebrand will help you develop better logos. Executive Summary | Abstract | TL;DR  We used notable corporate rebrandings of the last year to signal logo design trends because there Read more…

Rebranding

Rebranding is changing a brand's name, logo, or a structural change in the brand identity. Rebranding is corrective; the only reason to rebrand is to solve a problem. A substantially new brand identity allows new opinions to form.

Ricky Kesler interview

We talk passive income websites with Ricky Kesler from Income School. He is one half of a duo who coaches people trying to change their financial situation on YouTube. Both here and on their channel, Ricky doesn't hold back. We talk about brand identity, looking spammy, know-like-trust factor, and more.

Peer Influence in Marketing

Peer influence is how the behavior of the people around us impacts our own behavior. When it comes to marketing, purchasing is the behaviour that marketers try to influence, as well as the actual use of the product. Therefore peer influence in marketing is how the behavior of others influences our likelihood to buy and use a product.

Athleta history & brand profile

Athleta is a brand of women's activewear. They make clothing that women are comfortable to be active in through both the fit and style of the garments as well as their empowering message: “The Power of She.” Athleta was founded in 1998 in Petaluma, CA. The brand was purchased by Gap for $150 million in 2008. Their revenue is approximately $750 million. Nancy Green is the CEO.

Downloads

Tools for Branding, Free or With Donation

Social Media Template (PSD)

Photoshop document to quickly design profile pictures and covers for Facebook, Instagram, Twitter, LinkedIn, Tumblr, Google+, YouTube and Medium.

Multiply Method Spreadsheet (Excel)

An Excel worksheet to generate a creative company name using BMB’s Multiply Method with far less work. Free or with a donation.