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Peer Influence in Marketing
Peer influence peaks at age 14, but what our peers buy affects what we purchase for our entire lives.
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Brand Marketing Blog
The Knowledge You Need To Grow Your Brand
BMB helps entrepreneurs, marketers, and designers reach their full potential as brand builders. We provide the examples, concepts and teaching that enables readers to build extrordinary brands.
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Dr. Duane Varan Interview
Colin Finkle interviews Dr. Duane Varan and discusses what is happening neurologically with trusted brands, brand associations, and new advertising technologies
Articles
Brand Architecture
Brand Architecture is how businesses organize their offerings into brands for the customers. This article dives into examples from Coca-Cola and Honda.
Joshua Doty Interview
Joshua Doty and Colin Finkle discuss how brand consistency is essential if an organization wants to connect with people. Inconsistent brands fail to build value and make an impression on their customers, and a brand that is all over the place reflects poorly on the...
Brand Consistency
Brand consistency is maintaining a uniform presentation. Your brand will be more valuable consistent, and how inconsistency hurts your brand. Nike, Apple and Coca-Cola maintain consistency.
Branded Design Features
Details added in by product designers that define the brand. Have you ever seen a product from afar and just knew: “Oh yeah, that is a Brand-X product.” Yet, there are some brands whose products look like they could be from entirely different companies. As an...
Brand Priming
The power of brands can seem mysterious; why does the mention Nike have so much more influence than a lesser-known brand? How do we manage our brands to have that power? I wonder that all the time, and you may too. One of the reasons branding works is because of brand...
Line Extension Examples
Many brands find themselves at a point where they have achieved some success with their line of products, and they are feeling pressure from investors and business partners to keep growing. The solution seems to be launching more products similar to their successful...
Making a Brand Memorable & Recognizable
There are some brand names you recognize the minute you hear them. Creating a well-known brand isn’t only for large corporations. You can probably think of at least one lawyer in your area right now because they’ve branded themselves in an interesting way, e.g., Joe...
What is Brand Equity?
Brand Equity: the portion a company’s value attributable to its brand(s). I have always been interested in why some brands are loved so much that they have a cult following, like Apple, and why people are willing to trade a small fortune to be part of a...
Is A Brand An Intangible Asset?
Brands are not physical items, but they have real value for businesses. Thinking of a brand as an asset is a powerful idea. Have you struggled to convince people in your organization to invest in branding? Or have you wondered how to conceive of a brand? One way to...
What is Brand Voice?
Understanding Brand Voice and the 4 steps you need to take to communicate with a consistent personality. Editor’s note: There is an over-abundance of marketing copy out there with a disturbing lack of personality and absolutely no brand voice. We are fortunate...