Brands are fighting COVID-19

How brands like Apple, 7-Eleven, and Amazon are contributing to fight the Corona Virus

Examples of Successful Umbrella Brands
Examples of Successful Umbrella Brands

Understanding what an Umbrella Brand or Family Brand is and exploring 15 examples. It can often be a challenge to understand the relationships between products and their brands. Brand architecture …

Inspirational Responses To COVID-19 From Brands
Inspirational Responses To COVID-19 From Brands

Get Properly InformedFor the latest and best information regarding COVID-19, check your local government’s website or the World Health Organization website. Highlighting brands that have shown extr…

The ‘Wow’ Logo Colors of 2020
The ‘Wow’ Logo Colors of 2020

Highlighting the best logo color combinations in 2020. Feel free to use them! It is a challenge to find colors for our logo designs that our clients will like, and we will feel proud to present…

100 Thieves brand profile
100 Thieves brand profile

Looking at the culture, apparel, and history of one of the fastest growing lifestyle brands. I have been hearing people in my circles talk about this new name, 100 Thieves, that is doing some excit…

How To Write An About Page to Establish E-A-T
How To Write An About Page to Establish E-A-T

Expertise, Authoritativeness, and Trustworthiness are feelings you want to inspire with the About Page on your website. Do you wish you could get more traffic to your website from Google searches? …

What are Table Stakes in Business?
What are Table Stakes in Business?

Have you ever heard your colleague or a business pundit, like Jason Calacanis, use the term “table stakes” and wondered what they meant? I researched it, and have the answer for you. Table stakes high…

Allen Adamson Interview
Allen Adamson Interview

Allen Adamson. Author, brand strategist, and teacher. The author of Shift Ahead speaks with Colin Finkle about the pace of market change and how to keep up. It is easy to think of brands that we…

How To Write A Guide For Your Industry
How To Write A Guide For Your Industry

Writing an industry guide or industry analysis can position you and your brand as an experts. This guide goes through research, writing, editing, and publication.

What is a Veblen Good?
What is a Veblen Good?

Diamonds and Ferrari’s. Goods and brands that cannot seem to charge enough to lower demand. I was taught the law of demand when I went took economics at Carleton University. If something can be mad…