Expertise, Authoritativeness, and Trustworthiness are feelings you want to inspire with the About Page on your website. Do you wish you could get more traffic to your website from Google searches? A low E-A-T score Read more…
Have you ever heard your colleague or a business pundit, like Jason Calacanis, use the term "table stakes" and wondered what they meant? I researched it, and have the answer for you. Table stakes highlight an essential concept in branding: meeting minimum customer expectations.
The author of Shift Ahead speaks with Colin Finkle about the pace of market change and how to keep up. It is easy to think of brands that were once dominant but fell off the Read more…
Writing an industry guide or industry analysis can position you and your brand as an experts. This guide goes through research, writing, editing, and publication.
Diamonds and Ferrari’s. Goods and brands that cannot seem to charge enough to lower demand. I was taught the law of demand when I went took economics at Carleton University. If something can be made Read more…
Understanding the trends forcing companies to rebrand will help you develop better logos. Logos are a part of our culture, and culture is always in flux. Aesthetic preferences change, things don’t mean what they used Read more…
How Industry 4.0 Makes Our Businesses Better Manufacturing is changing at a rapid pace, thanks to advancements in technology. It’s beyond replacing a few workers with robots. Today’s industry is all about a fourth Industrial Read more…
A complete guide to help business owners and graphic designers develop exterior business signs that stand out. In my decade I have spent helping brands market themselves at retail, I have designed many signs for Read more…
Is your B2M website beneficial to it’s users? What is a business-to-many business? A business-to-many (B2M) is a company that sells both to consumers and businesses. They cannot be classified as a business-to-consumer (B2C) or Read more…