Joshua Doty

As the Founder & Brand Developer at Clokendagger, Josh oversees the creative and strategic direction of the company. With over ten years of experience in the design industry, Josh builds brand strategies and executes creative graphic design that helps clients stay competitive, relevant, and impactful.

Kiehl's product line which seems inconsistent. The Ordinary product line which is very consistent.

Brand Consistency

Brand consistency is maintaining a uniform presentation. Your brand will be more valuable consistent, and how inconsistency hurts your brand. Nike, Apple and Coca-Cola maintain consistency.