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7 types of brand names. A black and white photo of a pen on a notebook in a coffee shop.
Branding Definitions

Where do business names come from? The 7 types of business names.

It helps when naming your business if you know the types of brand names. All of the 300+ million company names fall into one of these categories 7 categories: eponymous, descriptive, acronymic, suggestive, associative, non-English and abstract. We talk about 77 real world examples.

By Colin Finkle, 10 months2 months ago
What is rebranding? Rebranding examples: Uber, Microsoft, and Hertz
Branding Definitions

Rebranding

Rebranding is changing a brand’s name, logo, or a structural change in the brand identity. Rebranding is corrective; the only reason to rebrand is to solve a problem. A substantially new brand identity allows new opinions to form.

By Colin Finkle, 1 year2 months ago
Top 100 Brands
Trend

Interbrand Best Global Brands 2018 report: The Good and The Bad

The Interbrand report is out and they have identified some trends. Brands that have grown are willing to change business models, put the customer as CEO, and make sure customer value and the brand are at the forefront of the company culture. But the report lacks a broader context, and niche / influencer brands are a growing presence in people’s lives.

By Colin Finkle, 1 year2 months ago
Become a Better Brand Builder
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BMB: Brand Marketing Blog, is committed to helping designers, entrepreneurs, and professionals learn what they need to grow their brands.

Brand builders are our people. They know the power of an excellent reputation and build brand equity. They do not use marketing tactics that are short term or direct response.

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