Patagonia

7 types of brand names. A black and white photo of a pen on a notebook in a coffee shop.

Where do business names come from? The 7 types of business names.

It helps when naming your business if you know the types of brand names. All of the 300+ million company names fall into one of these categories 7 categories: eponymous, descriptive, acronymic, suggestive, associative, non-English and abstract. We talk about 77 real world examples.