Have you watched a brand you love just mean less and less? A tragic tale! Brand dilution is the act of making a brand weaker via overuse. When a product doesn’t meet its brand promise, the brand loses it’s meaning
Alex Center, Jacob Cass, Chuck Anderson and Daniel Brokstad and Kelli Anderson comment on the holiday cups of 2017. Executive Summary | Abstract | TL;DR They… Read More »Top Minds in Graphic Design Discuss Holiday Coffee Cups
A psychologist teaches designers, engineers, and marketers about people. The good. Real Science Scientific studies interpreted to help make design decisions. Visual Liberal use of… Read More »“100 Things Every Designer Needs To Know About People” book review
Combing case studies to arrive at a lifestyle brand marketing strategy that works. Executive Summary | Abstract | TL;DR Building a lifestyle is simple in… Read More »What do Beats by Dre, DC Shoes, and Arc’teryx have in common?