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10 Responses to “What is a brand?”

  1. […] is a good opportunity to test out our definition of a brand which we discussed before. The definition […]

  2. […] you enjoyed this, check out our article on the definition of brand with definition from David Aaker, and many other marketing […]

  3. […] (unless they license a brand) where established companies just have to tweak their brand. But brands live in the minds of their potential customers, and they can be hard and sometimes impossible to change. Sometimes mental associations are just […]

  4. […] equity thus is the value of those future sales attributable to the brand(s) owned by the company. The definition of a brand is the preconceptions the customers, and those preconceptions affect sales. The brand equity is the […]

  5. […] affect a company’s ability to generate commerce in the future, and if you have read our definition of brand, then you know that the brand is all about future sales. People just don’t change their […]

  6. […] is hard enough to manage your company and your product’s brand, and that is, at least somewhat, in your control. But those brands are subject to the perceptions […]

  7. […] internally as well as externally, particularly the company mission and tone. We know from our definition of brand that our brand lives in the minds of our customers and potential customers, but it starts in the […]

  8. […] equity thus is the value of those future sales attributable to the brand(s) owned by the company. The definition of a brand is the preconceptions the customers, and those preconceptions affect sales. The brand equity is the […]

  9. […] you enjoyed this, check out our article on the definition of brand with the definition from David Aaker, and many other marketing […]

  10. Pierce Fabreverg Avatar
    Pierce Fabreverg

    Great Job on this article! It demonstrates how much creativity, strategy and effort actually goes to produce such unique logo and branding. For designs and branding needs, check out this website https://a2designlab.com/ they offer innovative ways of designing.

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