[adinserter block=”1″] Athleta and Lululemon Athletica are different companies. Athleta is a brand owned by Gap Inc., and Lululemon is an independent, publicly traded company. It is not surprising that they get mixed up for each other. They are both...
[adinserter block=”1″] The “DC” in DC Shoes stands for Droors Clothing. You often see DC on hats. That DC is the logo of DC Shoes which was designed by Ken Block in 1993. The official story is that D and C were the first names of the first...
Email Newsletter
Level up your brand knowledge.
Members of the BMB Premier List receive Monday Motivation and summaries of new articles.