GoPro founder Nick Woodman was an amateur surfer who wanted to “go pro.” Nick Woodman, the founder and now CEO of GoPro, invented the first action camera on a surfing trip to Australia and Indonesia. It was originally only designed to serve the surfer market. Nick wanted to make the Read more…
Athleta and Lululemon Athletica are different companies. Athleta is a brand owned by Gap Inc., and Lululemon is an independent, publicly traded company. It is not surprising that they get mixed up for each other. They are both activewear companies known for their products for women; both are known for Read more…
The “DC” in DC Shoes stands for Droors Clothing. The official story is that D and C were the first names of the first skaters sponsored by the company, Danny Way and Colin McKay. This is because Droors Clothing, now defunct, was spun out of DC Shoes and they had Read more…