Brand Promise: What, Why, and Examples. Starbucks logo on a cup promises that there is great coffee inside.

Brand Promise

When a customer sees a brand, it is meaningful because of the promise that is implied. If I see Starbucks on a building, I am promised that great coffee and a cozy environment is inside. A brand promise is not a tag line or value proposition. We show you how to write a brand promise statement and show you examples from big brands.