2 Responses to “Brand Promise”

  1. Mary Jean Jabines Avatar
    Mary Jean Jabines

    Thank you BMB for the useful information about conceptualizing brand promise. I’m now building our small business here in the Philippines.

    1. Colin Finkle Avatar

      I am happy it was helpful, and I am sure you will do well with your business given you are thinking about the value you are promising to your customers. Your head is in the right place!

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