Tag: GE
-
Taglines of the Top 100 Brands
“The Ultimate Driving Machine” to “Finger Lickin’ Good.” Here are the taglines of the top companies in the world. A couple of readers were asking for guidance on taglines. Frankly, I don’t know much about slogans or taglines; I have worked for over a decade helping big brands with their retail marketing, and taglines are…
-
Examples of Successful Umbrella Brands
Understanding what an Umbrella Brand or Family Brand is and exploring 15 examples. It can often be a challenge to understand the relationships between products and their brands. Brand architecture can take many forms. The key is to understand examples, and here we have a wide variety of umbrella brands across sectors, from aviation to…