Tag: Toyota

  • What is Brand Equity?

    What is Brand Equity?

    Brand Equity: the portion a company’s value attributable to its brand(s). I have always been interested in why some brands are loved so much that they have a cult following, like Apple, and why people are willing to trade a small fortune to be part of a brand, like Ferrari. These brands are so awesome because […]

  • Taglines of the Top 100 Brands

    Taglines of the Top 100 Brands

    “The Ultimate Driving Machine” to “Finger Lickin’ Good.” Here are the taglines of the top companies in the world. A couple of readers were asking for guidance on taglines. Frankly, I don’t know much about slogans or taglines; I have worked for over a decade helping big brands with their retail marketing, and taglines are […]

  • Where do business names come from? The 7 types of business names.

    Where do business names come from? The 7 types of business names.

    It helps when naming your business if you know the types of brand names. All of the 300+ million company names fall into one of these categories 7 categories: eponymous, descriptive, acronymic, suggestive, associative, non-English and abstract. We talk about 77 real world examples.