Tag: Volkswagen

  • Taglines of the Top 100 Brands

    Taglines of the Top 100 Brands

    “The Ultimate Driving Machine” to “Finger Lickin’ Good.” Here are the taglines of the top companies in the world. A couple of readers were asking for guidance on taglines. Frankly, I don’t know much about slogans or taglines; I have worked for over a decade helping big brands with their retail marketing, and taglines are…

  • What is Brand Dilution?

    What is Brand Dilution?

    Have you watched a brand you love just mean less and less? A tragic tale! Brand dilution is the act of making a brand weaker via overuse. When a product doesn’t meet its brand promise, the brand loses it’s meaning