6 Responses to “Choosing Colors for a Brand”

  1. Lakshmi Ganth Avatar

    I learn a lot in this blog thaks for giving this informations. now i am ready to branding i think once again thank you Colin Finkle.

    1. Colin Finkle Avatar

      Thanks Lakshmi. Glad to be of service.

  2. Norma Avatar

    I loved your article. Color is definitely vital. However, I cannot find references nor associations for the music industry. Could you recommend any helpful site or literature? Thanks in advance!

    1. Colin Finkle Avatar

      Hi Norma. Music label brands seem to be black and white, or red. My guess is that these companies choose black and white to not draw attention to themselves; they would like the album art and artist’s brands to come through which can be all different colors. Red seems to be common because it is a passionate, energetic color, much like music itself. I hope that is helpful.

  3. Jay Avatar

    Great article. I just completed a rebranding of a local fried chicken restaurant. I spent a great deal of time researching her competition, which included all four of the big name chicken places, (KFC, Churches, Popeyes, and Bojangles) all of which are within 2 miles of her establishment. I didn’t want to deviate from the traditional reds oranges and yellows that are prominent on those other brands, Those colors work for a reason. However I did pick a contrasting color, blue. Not only does the logo and golden fried chicken images pop out on that background, the owner is an Auburn grad (blue and orange) and she loved it!

    1. Colin Finkle Avatar

      That is awesome, Jay. This made my day. I understand the struggle of standing out while respecting that certain colours work for good reasons in certain industries.

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