These articles are how-to articles telling you specifically what you have to do to develop and build your companies brand.
How to easily define a company culture, so your dream organization doesn’t turn into a nightmare. Many entrepreneurs start their businesses with a new solution to a problem or an unmet need. Entrepreneurs rarely think Read more…
Company Culture: Get It Wrong and Suffer Consequences Organizational culture definition. Culture is the set of values, beliefs and cumulative traits of an organization. Company culture is expressed in the behavior of the employees; we Read more…
An Infographic That Outlines Ten Tactics To Increase the Awareness of Your Brand Download and Share this Infographic. Download the PNG File. Get the full length PNG file here. Great for websites. https://brandmarketingblog.com/wp-content/uploads/2018/02/BMB-10-Simple-Ways-to-Increase-Your-Brand-Awareness.png Download the Read more…
Simple Branding Strategies That Get You 80% Of The Way With many things in life, you can get 80% of the benefit with only a few simple changes. There are many beneficial activities where there are Read more…
Build a strong brand while attracting top talent, reducing HR costs and increasing the loyalty of employees and customers. “This is your last chance,” says Morpheus, portrayed by Lawrence Fishburn in 1999’s ‘The Matrix’. “After Read more…
Creating a north star for our skiing / snowboarding lifestyle brand project. This is the Part 6 of our Lifestyle Brand Series where we explore how brands become associated with aspirational lifestyles. Read Part 1 to understand what is a lifestyle brand, Part Read more…
A psychologist teaches designers, engineers, and marketers about people. We were introduced to this book when we interviewed Daryl Weber about his book: Brand Seduction. “[O]ne great book is Susan Weinschenk’s “100 Things Every Designer Read more…
Niche brands are in a better strategic position for profits and growth. On Main Street of a cute suburb, there are two retailers with two very different founders. Dave runs a well-known discount family restaurant Read more…
Combing case studies to arrive at a lifestyle brand marketing strategy that works. This is the Part 5 of our Lifestyle Brand Series where we explore how brands become associated with aspirational lifestyles. Read Part 1 to understand what is a Read more…
We are taking the mystery out so that you can start your own lifestyle brand. Lifestyle brands are some of the most beloved. They allow customers to associate themselves with aspirational lifestyles and communities they Read more…