These articles are how-to articles telling you specifically what you have to do to develop and build your companies brand.
Zig while others zag. Build a brand while others are looking for a direct response. The advertising industry is all mixed up. We moved or media from print to digital, and in turn, received many Read more…
An employee should be fired when their speech diminishes a brand’s product. I am not a lawyer, and this is not legal advice. Seek legal help within your jurisdiction to reduce legal risk. We are Read more…
Trust is changing. Where do brands fit into online reputation systems and blockchain? You may be asking: One of the classic reasons to mind your business’ brand was to gain and maintain trust. No one Read more…
Turn a spreadsheet into a creative business name generator, and find the perfect catchy company name. Struggling with how to name a business? Frustrated with online company name generators? We all understand the need for a Read more…
How to easily define a company culture, so your dream organization doesn’t turn into a nightmare. Many entrepreneurs start their businesses with a new solution to a problem or an unmet need. Entrepreneurs rarely think Read more…
Company Culture: Get It Wrong and Suffer Consequences Organizational culture definition. Culture is the set of values, beliefs and cumulative traits of an organization. Company culture is expressed in the behavior of the employees; we Read more…
An Infographic That Outlines Ten Tactics To Increase the Awareness of Your Brand Download and Share this Infographic. Download the PNG File. Get the full length PNG file here. Great for websites. https://brandmarketingblog.com/wp-content/uploads/2018/02/BMB-10-Simple-Ways-to-Increase-Your-Brand-Awareness.png Download the Read more…
Simple Branding Strategies That Get You 80% Of The Way With many things in life, you can get 80% of the benefit with only a few simple changes. There are many beneficial activities where there are Read more…
Build a strong brand while attracting top talent, reducing HR costs and increasing the loyalty of employees and customers. “This is your last chance,” says Morpheus, portrayed by Lawrence Fishburn in 1999’s ‘The Matrix’. “After Read more…
Creating a north star for our skiing / snowboarding lifestyle brand project. This is the Part 6 of our Lifestyle Brand Series where we explore how brands become associated with aspirational lifestyles. Read Part 1 to understand what is a lifestyle brand, Part Read more…