These articles are how-to articles telling you specifically what you have to do to develop and build your companies brand.
Expertise, Authoritativeness, and Trustworthiness are feelings you want to inspire with the About Page on your website. Do you wish you could get more traffic to your website from Google searches? A low E-A-T score is a common barrier that keeps sites from appearing on Google searches with high volume. Read more…
Writing an industry guide or industry analysis can position you and your brand as an experts. This guide goes through research, writing, editing, and publication.
Is your B2M website beneficial to it’s users? What is a business-to-many business? A business-to-many (B2M) is a company that sells both to consumers and businesses. They cannot be classified as a business-to-consumer (B2C) or business-to-business (B2B) because they sell both to the individual consumers as well as bulk orders Read more…
The Noteworthy Scale: Irrelevant, Mundane, Memorable, Remarkable, and Shareable. Make better decisions on creative to make your brand stand out.
There are four priorities for brand building today: 1) Messaging must emphasize brand over product. 2) Make messages personal by leveraging automation and AI. 3) Optimize your brand’s content for voice and visual search. 4) Blur the boundary between marketing and customer service.
An organized list of your customers phone number, email addresses, or mailing addresses makes your business more robust, efficient, and valuable. If you are a betting person, you would probably place a big bet that I believe that your brand is your most valuable asset. After all, I founded Brand Read more…
How a piece of information is framed can make it more or less effective at changing behavior. I assumed, as you might have, that the framing effect was just about how we present information. But I was surprised to learn that delves into our psychology, cognitive biases, and human nature. Read more…
This is the the blog post structure that Google likes and readers love. I have written the content for over three hundred blog posts, and for a long time and the vast majority of those posts, the way I wrote them had no chance to rank in Google. Not only Read more…
Not promoting is the biggest mistake small businesses consistently make. We teach small business owners about impressions, channels and target audience to help them choose the best promo opportunities. We give 47 ideas to effectively promote your business with little to no money.
Consistent use of fonts is important for brands. Here are the best practices for typography pages in brand guidelines with 17 examples from big brands.