Category: Branding How To
Brand consistency is maintaining a uniform presentation. Your brand will be more valuable consistent, and how inconsistency hurts your brand. Nike, Apple and Coca-Cola maintain consistency.
Making a Brand Memorable & Recognizable
There are some brand names you recognize the minute you hear them. Creating a well-known brand isn’t only for large corporations. You can probably think of at least one lawyer in your area right now because they’ve branded themselves in an interesting way, e.g., Joe “The Hammer” Harabi, attorney at law! A smart and unique […]
Framing Effect in Marketing and Advertising
How a piece of information is framed can make it more or less effective at changing behavior. I assumed, as you might have, that the framing effect was just about how we present information. But I was surprised to learn that delves into our psychology, cognitive biases, and human nature. Thankfully, I studied psychology at […]
47 Free and Effective Ways to Promote a Local Business
Not promoting is the biggest mistake small businesses consistently make. We teach small business owners about impressions, channels and target audience to help them choose the best promo opportunities. We give 47 ideas to effectively promote your business with little to no money.
Typography in Brand Guides: How 17 Brands Use Fonts
Consistent use of fonts is important for brands. Here are the best practices for typography pages in brand guidelines with 17 examples from big brands.
Choosing Colors for a Brand
More than half (62-90%) of a customers judgement of a brand comes from color. To choose the best colors for a logo or a brand, a graphic designer needs to consider context, competition, culture, contrast, color gamut, and company.
Niche brands are better than broad brands.
Niche brands are in a better strategic position for profits and growth. Someone asked me recently: why entrepreneurs and investors were so quick to make meaningless brand with broad appeal? I thought, ‘duh, to make money!’ But then I tought about it some more, and it was a really good question. I know broad brands […]
11 Star Exercise: The Key to Word Of Mouth Marketing
Envisioning the perfect experience for your customers so you can enable viral growth. Imagine a 1 star, 3 star, 5 star experience, then go beyond to 7 star, 9 star and even 11-star. Going to the extreme is fun and will make the easier answers seem more attainable.
Generating a Company Name That Fits The Ski Lifestyle
Finding a novel, short, impactful name that is in the intersection of personal care and the snowboard / ski lifestyle. We use the Multiply Method to generate hundreds of brand names, and eliminate all to arrive at an amazing name that comes with a 7-letter domain name!
Multiply Method: How to Name A Business Creatively
Turn a spreadsheet into a creative business name generator, and find the perfect catchy company name. Struggling with how to name a business? Frustrated with online company name generators? We all understand the need for a short, catchy, original name that conveys a sense of the brand. But we don’t know how to find that perfect […]