Brand consistency is maintaining a uniform presentation. Your brand will be more valuable consistent, and how inconsistency hurts your brand. Nike, Apple and Coca-Cola maintain consistency.
Branding How To
These articles are how-to articles telling you specifically what you have to do to develop and build your companies brand.
There are some brand names you recognize the minute you hear them. Creating a well-known brand isn’t only for large corporations. You can probably think… Read More »Making a Brand Memorable & Recognizable
Expertise, Authoritativeness, and Trustworthiness are feelings you want to inspire with the About Page on your website. Do you wish you could get more traffic… Read More »How To Write An About Page to Establish E-A-T
Writing an industry guide or industry analysis can position you and your brand as an experts. This guide goes through research, writing, editing, and publication.
There are four priorities for brand building today: 1) Messaging must emphasize brand over product. 2) Make messages personal by leveraging automation and AI. 3) Optimize your brand’s content for voice and visual search. 4) Blur the boundary between marketing and customer service.
An organized list of your customers phone number, email addresses, or mailing addresses makes your business more robust, efficient, and valuable. If you are a… Read More »Your Customer Contact List Is Your Most Valuable Asset
How a piece of information is framed can make it more or less effective at changing behavior. I assumed, as you might have, that the… Read More »Framing Effect in Marketing and Advertising
Not promoting is the biggest mistake small businesses consistently make. We teach small business owners about impressions, channels and target audience to help them choose the best promo opportunities. We give 47 ideas to effectively promote your business with little to no money.