Why It’s Crucial to Keep Your Brand Consistent Consider your logo design. At a minimum, the logo lives on your business cards, brand collateral, and website. That means your logo needs to be scalable and legible across all three of these touchpoints. This...
There are some brand names you recognize the minute you hear them. Creating a well-known brand isn’t only for large corporations. You can probably think of at least one lawyer in your area right now because they’ve branded themselves in an interesting way, e.g., Joe...
Expertise, Authoritativeness, and Trustworthiness are feelings you want to inspire with the About Page on your website. Do you wish you could get more traffic to your website from Google searches? A low E-A-T score is a common barrier that keeps sites from appearing...
As a web designer, I have worked with hundreds of clients and all of them would like more traffic and engagement on their website. An easy suggestion to make is: they should post an industry analysis. They are great for SEO, useful for clients, and establish the brand...
Is your B2M website beneficial to it’s users? What is a business-to-many business? A business-to-many (B2M) is a company that sells both to consumers and businesses. They cannot be classified as a business-to-consumer (B2C) or business-to-business (B2B) because...
Growing a meaningful brand is an organization’s ticket to long-term marketing success. Consumers are consistently choosing brands with values that extend beyond their product offerings. Studies show that 71 percent of consumers considering a brand’s...
