Branding How To

These articles are how-to articles telling you specifically what you have to do to develop and build your companies brand.

Kiehl's product line which seems inconsistent. The Ordinary product line which is very consistent.

Brand Consistency

Brand consistency is maintaining a uniform presentation. Your brand will be more valuable consistent, and how inconsistency hurts your brand. Nike, Apple and Coca-Cola maintain consistency.

National library photo in black and white. How to write a guide for your industry.

How To Write A Guide For Your Industry

Writing an industry guide or industry analysis can position you and your brand as an experts. This guide goes through research, writing, editing, and publication.

Mundane to Memorable

The Noteworthy Scale: Irrelevant, Mundane, Memorable, Remarkable, and Shareable. Make better decisions on creative to make your brand stand out.