Brand Consistency
Brand consistency is maintaining a uniform presentation. Your brand will be more valuable consistent, and how inconsistency hurts your brand. Nike, Apple and Coca-Cola maintain consistency.
Branding How To
These articles are how-to articles telling you specifically what you have to do to develop and build your companies brand.
Making a Brand Memorable & Recognizable
There are some brand names you recognize the minute you hear them. Creating a well-known brand isn’t only for large corporations. You can probably think… Read More »Making a Brand Memorable & Recognizable
How To Write An About Page to Establish E-A-T
Expertise, Authoritativeness, and Trustworthiness are feelings you want to inspire with the About Page on your website. Do you wish you could get more traffic… Read More »How To Write An About Page to Establish E-A-T
How To Write A Guide For Your Industry
Writing an industry guide or industry analysis can position you and your brand as an experts. This guide goes through research, writing, editing, and publication.
Tips To Make a B2M Website Work Well
Is your B2M website beneficial to it’s users? What is a business-to-many business? A business-to-many (B2M) is a company that sells both to consumers and… Read More »Tips To Make a B2M Website Work Well
The 4 Priorities Essential to Growing Brand Equity In The Modern Era
There are four priorities for brand building today: 1) Messaging must emphasize brand over product. 2) Make messages personal by leveraging automation and AI. 3) Optimize your brand’s content for voice and visual search. 4) Blur the boundary between marketing and customer service.
Your Customer Contact List Is Your Most Valuable Asset
An organized list of your customers phone number, email addresses, or mailing addresses makes your business more robust, efficient, and valuable. If you are a… Read More »Your Customer Contact List Is Your Most Valuable Asset
Framing Effect in Marketing and Advertising
How a piece of information is framed can make it more or less effective at changing behavior. I assumed, as you might have, that the… Read More »Framing Effect in Marketing and Advertising
How To Structure a Blog Post
This is the the blog post structure that Google likes and readers love. I have written the content for over three hundred blog posts, and… Read More »How To Structure a Blog Post
47 Free and Effective Ways to Promote a Local Business
Not promoting is the biggest mistake small businesses consistently make. We teach small business owners about impressions, channels and target audience to help them choose the best promo opportunities. We give 47 ideas to effectively promote your business with little to no money.