Brand Priming
The power of brands can seem mysterious; why does the mention Nike have so much more influence than a lesser-known brand? How do we manage… Read More »Brand Priming
Lexie Lu
Lexie is a branding enthusiast and web designer. She loves checking out local flea markets and taking her goldendoodle on hikes. Follow her on Twitter (@lexieludesigner) and check out her design blog, Design Roast
Making a Brand Memorable & Recognizable
There are some brand names you recognize the minute you hear them. Creating a well-known brand isn’t only for large corporations. You can probably think… Read More »Making a Brand Memorable & Recognizable
How To Write An About Page to Establish E-A-T
Expertise, Authoritativeness, and Trustworthiness are feelings you want to inspire with the About Page on your website. Do you wish you could get more traffic… Read More »How To Write An About Page to Establish E-A-T
How To Write A Guide For Your Industry
Writing an industry guide or industry analysis can position you and your brand as an experts. This guide goes through research, writing, editing, and publication.
Industry 4.0
How Industry 4.0 Makes Our Businesses Better Manufacturing is changing at a rapid pace, thanks to advancements in technology. It’s beyond replacing a few workers… Read More »Industry 4.0
Tips To Make a B2M Website Work Well
Is your B2M website beneficial to it’s users? What is a business-to-many business? A business-to-many (B2M) is a company that sells both to consumers and… Read More »Tips To Make a B2M Website Work Well
11 Examples of Brand Personality In Action
Etro adventurous personality comes through their store front display. Wendy’s has sassy responses on Twitter. Learn ways to express your brand’s personality.