It helps when naming your business if you know the types of brand names. All of the 300+ million company names fall into one of these categories 7 categories: eponymous, descriptive, acronymic, suggestive, associative, non-English and abstract. We talk about 77 real world examples.
Understand the terms marketers use when discussing brands. These will not only teach you the language but give you a better perspective on brand marketing.