Branding Definitions

Understand the terms marketers use when discussing brands. These will not only teach you the language but give you a better perspective on brand marketing.

Cans of Coca-Cola and their other brands of pop. Brand architecture chart symbol.

Brand Architecture

Brand Architecture is how businesses organize their offerings into brands for the customers. This article dives into examples from Coca-Cola and Honda.

Poker chips and poker card on gold poker table.

What are Table Stakes in Business?

Have you ever heard your colleague or a business pundit, like Jason Calacanis, use the term “table stakes” and wondered what they meant? I researched it, and have the answer for you. Table stakes highlight an essential concept in branding: meeting minimum customer expectations.