Man accepting ownership of a Porsche Panamera in front of a Porsche dealership. Power of Branding: Why It Works

The Power Of Branding

The effect of branding is powerful, or nearly every company would not feel the need to have a name and a logo. The power of branding is to influence actions; a strong brand can lubricate the process of asking for purchases, likes, shares, donations, or whatever action a business desires. This is because of our subconscious ability to gather reputations.

Peer Influence and Marketing. Two peers holding hands on a train track.

Peer Influence in Marketing

Peer influence is how the behavior of the people around us impacts our own behavior. When it comes to marketing, purchasing is the behaviour that marketers try to influence, as well as the actual use of the product. Therefore peer influence in marketing is how the behavior of others influences our likelihood to buy and use a product.