These articles are how-to articles telling you specifically what you have to do to develop and build your companies brand.
An employee should be fired when their speech diminishes a brand’s product. I am not a lawyer, and this is not legal advice. Seek legal help within your jurisdiction to reduce legal risk. We are only a decade into a social media era, and both employees and employers are struggling Read more…
Trust is changing. Where do brands fit into online reputation systems and blockchain? You may be asking: One of the classic reasons to mind your business’ brand was to gain and maintain trust. No one will transact with you if they don’t trust that you are going to give them Read more…
Turn a spreadsheet into a creative business name generator, and find the perfect catchy company name. Struggling with how to name a business? Frustrated with online company name generators? We all understand the need for a short, catchy, original name that conveys a sense of the brand. But we don’t know Read more…
How to easily define a company culture, so your dream organization doesn’t turn into a nightmare. Many entrepreneurs start their businesses with a new solution to a problem or an unmet need. Entrepreneurs rarely think about how they are going to have to knit a diverse set of people together. Read more…
Company Culture: Get It Wrong and Suffer Consequences Organizational culture definition. Culture is the set of values, beliefs and cumulative traits of an organization. Company culture is expressed in the behavior of the employees; we cannot see culture directly, but we witness the behaviors of the people in the culture Read more…
An Infographic That Outlines Ten Tactics To Increase the Awareness of Your Brand Download and Share this Infographic. Download the PNG File. Get the full length PNG file here. Great for websites. https://brandmarketingblog.com/wp-content/uploads/2018/02/BMB-10-Simple-Ways-to-Increase-Your-Brand-Awareness.png Download the PDF File. Get the full length PDF file here. Great for printing. https://brandmarketingblog.com/wp-content/uploads/2018/02/BMB-10-Simple-Ways-to-Increase-Your-Brand-Awareness.pdf Embed Code. Read more…
Simple Branding Strategies That Get You 80% Of The Way With many things in life, you can get 80% of the benefit with only a few simple changes. There are many beneficial activities where there are expert practitioners, but the average person can get most of the benefits with small time Read more…
Build a strong brand while attracting top talent, reducing HR costs and increasing the loyalty of employees and customers. “This is your last chance,” says Morpheus, portrayed by Lawrence Fishburn in 1999’s ‘The Matrix’. “After this, there is no turning back. You take the blue pill – the story ends, Read more…
Creating a north star for our skiing / snowboarding lifestyle brand project. This is the Part 6 of our Lifestyle Brand Series where we explore how brands become associated with aspirational lifestyles. Read Part 1 to understand what is a lifestyle brand, Part 2 on Beats by Dre., Part 3 on DC Shoes, Part 4 on Arc’teryx, and Part 5 on what those brands Read more…
A psychologist teaches designers, engineers, and marketers about people. We were introduced to this book when we interviewed Daryl Weber about his book: Brand Seduction. “[O]ne great book is Susan Weinschenk’s “100 Things Every Designer Needs to Know About People.” (Amazon affiliate link.) This is an easy and practical read Read more…