More than half (62-90%) of a customers judgement of a brand comes from color. To choose the best colors for a logo or a brand, a graphic designer needs to consider context, competition, culture, contrast, color gamut, and company.
Branding How To
These articles are how-to articles telling you specifically what you have to do to develop and build your companies brand.
Niche brands are in a better strategic position for profits and growth. Someone asked me recently: why entrepreneurs and investors were so quick to make… Read More »Niche brands are better than broad brands.
Envisioning the perfect experience for your customers so you can enable viral growth. Imagine a 1 star, 3 star, 5 star experience, then go beyond to 7 star, 9 star and even 11-star. Going to the extreme is fun and will make the easier answers seem more attainable.
Finding a novel, short, impactful name that is in the intersection of personal care and the snowboard / ski lifestyle. We use the Multiply Method to generate hundreds of brand names, and eliminate all to arrive at an amazing name that comes with a 7-letter domain name!
A strategy is the best position for success, and tactics are how you plan to get from where you are to that ideal strategic position. How do you create a plan to build a lifestyle brand? Work backward. You may not have the domain knowledge to know every step. Ask your suppliers and hire consultants. Write action-oriented steps; resources and timing will come later. This can be overwhelming work so take your time.
How to move your customers to a higher class of communication. Executive Summary | Abstract | TL;DR Talking directly to your customer is more valuable;… Read More »Classes of Marketing Communication Channels
Zig while others zag. Build a brand while others are looking for a direct response. Executive Summary | Abstract | TL;DR Media has transitioned from… Read More »Building a Brand with Ads on Digital Media
Turn a spreadsheet into a creative business name generator, and find the perfect catchy company name. Struggling with how to name a business? Frustrated with… Read More »Multiply Method: How to Name A Business Creatively