How a piece of information is framed can make it more or less effective at changing behavior. I assumed, as you might have, that the framing effect was just about how we present information. But I was surprised to learn that delves into our psychology, cognitive...
This is the the blog post structure that Google likes and readers love. I have written the content for over three hundred blog posts, and for a long time and the vast majority of those posts, the way I wrote them had no chance to rank in Google. Not only that, but...
We teach you how to spot promotion opportunities that are worth the time and money… and then give you 47 ideas to choose from! The biggest mistake that holds small businesses back is not promoting themselves. I am committed to helping business owners become...
Consistent use of fonts is important for brands. So, what are the best practices for typography pages in brand guidelines? Logos, colors, and typography are on the top of the list when professionals talk about brand identity. The design of logos and the choice of...
Considering context, competition, culture, contrast, color gamut, and company to choose the best colors for a brand. Abstract | Executive Summary | TL;DRA brand’s choice of colors can help engagement and send signals. A study shows that more than half of a...
Niche brands are in a better strategic position for profits and growth. Someone asked me recently: why entrepreneurs and investors were so quick to make meaningless brand with broad appeal? I thought, ‘duh, to make money!’ But then I tought about it some...
