These articles are how-to articles telling you specifically what you have to do to develop and build your companies brand.
More than half (62-90%) of a customers judgement of a brand comes from color. To choose the best colors for a logo or a brand, a graphic designer needs to consider context, competition, culture, contrast, color gamut, and company.
Niche brands are in a better strategic position for profits and growth. Someone asked me recently: why entrepreneurs and investors were so quick to make meaningless brand with broad appeal? I thought, ‘duh, to make money!’ But then I tought about it some more, and it was a really good Read more…
Envisioning the perfect experience for your customers so you can enable viral growth. Imagine a 1 star, 3 star, 5 star experience, then go beyond to 7 star, 9 star and even 11-star. Going to the extreme is fun and will make the easier answers seem more attainable.
Finding a novel, short, impactful name that is in the intersection of personal care and the snowboard / ski lifestyle. We use the Multiply Method to generate hundreds of brand names, and eliminate all to arrive at an amazing name that comes with a 7-letter domain name!
A strategy is the best position for success, and tactics are how you plan to get from where you are to that ideal strategic position. How do you create a plan to build a lifestyle brand? Work backward. You may not have the domain knowledge to know every step. Ask your suppliers and hire consultants. Write action-oriented steps; resources and timing will come later. This can be overwhelming work so take your time.
How to move your customers to a higher class of communication. Executive Summary | Abstract | TL;DR Talking directly to your customer is more valuable; they are more likely to hear your message and your costs to reach them are lower. There are classes of communication, and your organization gets Read more…
Zig while others zag. Build a brand while others are looking for a direct response. Executive Summary | Abstract | TL;DR Media has transitioned from print to digital. Now advertisers can track from ad click to purchase, and only consider campaigns a success when ads result in sales. This has Read more…
Turn a spreadsheet into a creative business name generator, and find the perfect catchy company name. Struggling with how to name a business? Frustrated with online company name generators? We all understand the need for a short, catchy, original name that conveys a sense of the brand. But we don’t know Read more…
Company Culture: Get It Wrong and Suffer Consequences [su_panel color=”#000000″ border=”1px solid #000000″] Executive Summary | Abstract | TL;DR Organizational culture, also known as company culture, is the set of values, beliefs and cumulative traits of an organization. Culture and mission unite people of diverse backgrounds and talents. Not minding Read more…
Build a strong brand while attracting top talent, reducing HR costs and increasing the loyalty of employees and customers. [su_row] [su_column size=”1/3″] The good. Talent Brand Thesis Strong thesis: strong brands are built from the employees out. Up Your Game Use some of the paradigms directly in your business or Read more…