Framing Effect in Marketing and Advertising

Framing Effect in Marketing and Advertising

How a piece of information is framed can make it more or less effective at changing behavior. I assumed, as you might have, that the framing effect was just about how we present information. But I was surprised to learn that delves into our psychology, cognitive...
How To Structure a Blog Post

How To Structure a Blog Post

This is the the blog post structure that Google likes and readers love. I have written the content for over three hundred blog posts, and for a long time and the vast majority of those posts, the way I wrote them had no chance to rank in Google. Not only that, but...
Choosing Colors for a Brand

Choosing Colors for a Brand

Considering context, competition, culture, contrast, color gamut, and company to choose the best colors for a brand. Abstract | Executive Summary | TL;DRA brand’s choice of colors can help engagement and send signals. A study shows that more than half of a...
Niche brands are better than broad brands.

Niche brands are better than broad brands.

Niche brands are in a better strategic position for profits and growth. Someone asked me recently: why entrepreneurs and investors were so quick to make meaningless brand with broad appeal? I thought, ‘duh, to make money!’ But then I tought about it some...