How bravery in marketing can lead the human moments in which great brands are forged. I often catch myself doing small brand reviews of commercial vehicles while in my own car; mostly small business whose truck graphics will be the most prominent billboard they will...
Wake up, executives. You have a brand with your employees, and it is affecting the bottom line, big time. I, Colin Finkle, am guilty of this: when the industry, including me, talks about branding, we mean an organization’s brand with its customers unless we...
The framework for using science to make marketing decisions. When science and marketing meet, something special happens: we start dealing with how things are as opposed to how we think they are. We make assumptions when we are marketing a company, and we very rarely...
Customer service: the new spectator sport. Your brand is up to bat. You probably think your company is hitting it out of the park with customer service. Well, sorry to break it to you, but you are probably only hitting singles and may even be hitting foul balls. And...
These women have taken a cupcake shop and made an international epicurean tourist attraction. BMB’s Interview Series features conversations with marketers and business owners who exemplify brand marketing. Kelly’s Bake Shoppe is a cupcake bakery on the...
