Tag: Coca-Cola

  • Line Extension Examples

    Line Extension Examples

    Many brands find themselves at a point where they have achieved some success with their line of products, and they are feeling pressure from investors and business partners to keep growing. The solution seems to be launching more products similar to their successful product. But 80% of new product launches fail!  Therefore, many brands choose […]

  • Taglines of the Top 100 Brands

    Taglines of the Top 100 Brands

    “The Ultimate Driving Machine” to “Finger Lickin’ Good.” Here are the taglines of the top companies in the world. A couple of readers were asking for guidance on taglines. Frankly, I don’t know much about slogans or taglines; I have worked for over a decade helping big brands with their retail marketing, and taglines are […]

  • 11 Examples of Brand Personality In Action

    11 Examples of Brand Personality In Action

    Etro adventurous personality comes through their store front display. Wendy’s has sassy responses on Twitter. Learn ways to express your brand’s personality.

  • 11 Examples of Brand Essence

    11 Examples of Brand Essence

    Eleven examples of brands with a clear, unique and powerful Brand Essence. I often get subtle eye roles from the decision makers for the brands I work with when I ask questions like: “if your brand were a car, what make would it be?” The men and women in my office are probably thinking: “dude, […]

  • Where do business names come from? The 7 types of business names.

    Where do business names come from? The 7 types of business names.

    It helps when naming your business if you know the types of brand names. All of the 300+ million company names fall into one of these categories 7 categories: eponymous, descriptive, acronymic, suggestive, associative, non-English and abstract. We talk about 77 real world examples.