When a customer sees a brand, it is meaningful because of the promise that is implied. If I see Starbucks on a building, I am promised that great coffee and a cozy environment is inside. A brand promise is not a tag line or value proposition. We show you how to write a brand promise statement and show you examples from big brands.
Most time spent on the internet is in a handful of sites: Facebook, Amazon, Google, Reddit, Instagram, and others. These sites are getting less and less likely to link off to independent websites. Take steps to insulate your brand from these trends.
For the launch of the iPhone Xs and iPhone Xr launches, we list ten things Apple changed forever. The iPhone was a real innovation. My… Read More »Ten Ways The iPhone Changed Our Culture