5 Responses to “Typography in Brand Guides: How 17 Brands Use Fonts”

  1. Marianne McDougall Avatar

    Colin, Great article and you are correct in saying that fonts are an important part of the mix. However, over the last couple of years a lot of brands have opted for a very similar sans style font.

    1. Colin Finkle Avatar

      Hi Marianne, you are absolutely correct. I noticed this when researching the logo trends for 2019. It is kind of disturbing, because so many brands are opting out of differentiating themselves or expressing anything with their font choice.

  2. ritusharma Avatar

    Now I got to know what are typefaces and how they are different from fonts.

    1. Colin Finkle Avatar

      I think “typefaces” and “fonts” refer to the same thing. Maybe there is a difference to someone who is really into typography, but I don’t know what it is.

  3. Sadie Williams Avatar

    This a great article. It is like an ocean of information. Really thanks. Finally, it helps me to select fonts for my website.

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