2 Responses to “Framing Effect in Marketing and Advertising”

  1. Lee Farrell Avatar

    We are a new business in the UK having opened an estate agent in Pudsey. We have been doing all of our own marketing, I came across this by accident and I love the premise. I will unashamedly be stealing the ideas here to use in our marketing campaign for our business. Thank You

    1. Colin Finkle Avatar

      Glad to help Lee. Steal away! The framing effect is especially useful for public interest campaigns, like “quitting smoking” or “wear masks to stop the spread,” but it can also be used to make traditional advertising more effective.

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