6 Responses to “Lifestyle brand case study: DC Shoes”

  1. […] Part 3: Profile of a lifestyle brand – DC Shoes […]

  2. […] lifestyles. Read Part 1 to understand what is a lifestyle brand, Part 2 on Beats by Dre., Part 3 on DC Shoes, Part 4 on Arc’teryx, and Part 5 on what those brands have in […]

  3. Josh Avatar

    Very interesting and thorough information you have here!
    Looking forward to starting my own company and I hired a marketing agency, ( ) that should help me tremendously with blogs & SEO. I know its important, but I have never done it!

    1. Colin Finkle Avatar

      Just be very clear with what you expect out of the relationship. Be explicit about standards of service and goals on your key metrics.

  4. Kellen Avatar

    Gotta say, I’m impressed with the sources you guys found for this article. Really informative, thank you!

    1. Colin Finkle Avatar

      Thanks Kellen. It was a fun one.

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