The ‘Wow’ Logo Colors

Highlighting the best logo color combinations. Feel free to use them!

It is a challenge to find colors for our logo designs that our clients will like, and we will feel proud to present. The trick is to pick colors that are on-trend but work and will not go out of style in a few years. I plan to design over one hundred logos this year and plan to use the color combinations I have laid out here.

Choosing colors that work well together can be a time-consuming part of the brand design process. Choosing the right color scheme for a brand is important because 62-90% of an individual’s assessment of a brand is based solely on color, according to research.

To cut down on our time designing brands, I have pre-prepared 45 color palettes so you can quickly choose great colors for your logo designs.

Feel free to copy them, steal them, expand on them, tweak them… whatever. Just make sure you are choosing colors that work for the brand you are helping to shape.

If you need further help choosing colors for the brand you are working on, then check out our article Choosing Colors for a Brand here on BMB.

Logo Color Combinations

Corporate Colors

Colors that project stability, confidence, power, and prestige.

Great for a large company, consultant, law firm, accountant, financial company, or broker.

Earthy Colors

Colors that link us to the calm and serenity of nature.

These are great color combinations for spas, therapists, natural medicine, cannabis distributors and clinics.

Sporty Colors

Colors that excite us into activity.

These are great color combinations for gyms, trainers, sports teams, sports equipment companies, activity apps, and sports medicine clinics.

Elegant Colors

Colors that have a royal power.

These are great color combinations for life coaches, banks, influencers, real estate firms, liquor products, weddings and social media apps.

Youthful Colors

Colors remind us what it was link to be a kid again.

These are great color combinations for day cars, education, youth recreation, games, apps, beverages, and clubs.

Logo Color Trends of 2020

While subtle gradients are making a comeback as identified in our Logo Design Trends of 2020 article. But it is still our recommendation to design logos with flat colors.

There are a few other trends in color that I have used to inspire the palettes above.

• Vivids: The “Confetti Cake” look with hot pinks and rich purples and blues is all over graphic design right now, especially brands targeting millennial ladies.
• Corporate Blues: Large organizations and consultants are choosing blue in large numbers. Whether you embrace it or buck it, blue is dominating right now in the corporate world.
• Deep Browns: Dark brown and beige colors were a no-no in graphic design for a long time because they looked like the 70s, but they are back in.
• Olives and Earth Tones: Neutrals are also very popular in make-up, fashions and now graphic design.
• Electric Yellows: Using dark blue or green to make a yellow tone stand out is seen all the time in 2020.
• Classic Blue: Classic Blue, the Pantone “Color of the Year,” is making waves in the graphic design industry.

Were these color palettes helpful?

If these color combinations helped you pick colors for your brand… that’s awesome! Please:

• Comment below. We would love to hear from you.
• Follow me on Twitter. Post your design and tag me on Twitter. I post inspirational logos all the time.
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Best Logo Color Combinations Infographic

Here is a handy visual representation of the colors for you to use and share.