Design

Design is an integral part of branding. Good design both create positive experiences and links that goodwill back to the brand.

Why is logo design so expensive?

Why does professional logo design cost so much?

Clients can purchase logos range from free to tens of thousands of dollars. Entrepreneurs can get sticker shock from some professional logo designer’s quotes. The process of arriving at a high quality logo is requires time and talent, and top quality designers are in demand. A well designed logo can really help your company grow it’s revenue and brand.

What makes a good logo? Tesla Model S and Tesla logo

What makes a good logo?

A bad logo can inhibit a good organization. A logo is intended to be a mental shortcut to past experiences with a brand, hopefully bringing up good feelings. A good logo is distinct, and not generic. A good logo is simple, and not complex. A good logo is appropriate, and not awkward. A good logo is striking, and not bland. A good logo is legally protectable, and not indefensible.