Design is an integral part of branding. Good design both create positive experiences and links that goodwill back to the brand.
Let’s learn what makes an exceptional logo by analyzing the Anthem logo. The Anthem logo checks all the boxes I look for when I design or evaluate a logo. The things that make a logo great are not what most people look for, and I outline that in a previous Read more…
Knowing the trends forcing companies to rebrand will help you develop better logos. Executive Summary | Abstract | TL;DR We used notable corporate rebrandings of the last year to signal logo design trends because there are reasons big organizations spend money on rebranding to certain logos. The overall trends are Read more…
A bad logo can inhibit a good organization. A logo is intended to be a mental shortcut to past experiences with a brand, hopefully bringing up good feelings. A good logo is distinct, and not generic. A good logo is simple, and not complex. A good logo is appropriate, and not awkward. A good logo is striking, and not bland. A good logo is legally protectable, and not indefensible.
A professional designer talks about what the font in a logo says about the brand. Abstract | Executive Summary | TL;DR Fonts can change how their content is perceived. Alignment between a logo’s font and the feeling the buyer wants to have will result in higher sales; this is why Read more…
Challenging myself to make a gaming team logo to compete with the best. Only then can I call myself an eSports logo designer! Executive Summary | Abstract | TL;DR Colin Finkle tries to design an eSports logo. This is for a yet-to-be-created gaming team called: Strike Team. The Strike Team Read more…
We put the best eSports team logos head to head, and learn how to design a sports logo. Sports teams are all we want brands to be; a symbol and a tribe that we can rally around. The bold designs of the team logos and apparel connect a teams fans Read more…
Chadwick Harber, Nichole Rouillac, Grayson Byrd, Mika Becktor and Norio Fujikawa comment on the latest smart speaker designs. Introduction The smart speaker is a new product category defined by having a voice assistant always at the ready. “Alexa: buy some more laundry detergent,” or “Google: what is my next appointment?” Read more…
Companies are investing in rebranding to make their logos effective. Executive Summary | Abstract | TL;DR We used corporate rebrandings to signal logo design trends. The overall trend is towards simplicity and effectiveness over style so logos can display better on mobile and social media. The specific trends are toward simplification, not Read more…
Alex Center, Jacob Cass, Chuck Anderson and Daniel Brokstad and Kelli Anderson comment on the holiday cups of 2017. Our design panel. Starbucks The annual water cooler topic. No cup in the world gets more press and undue controversy than the Starbucks holiday coffee cup. It is fair to say that Read more…
Mazda is the best car company at using visual language. How does your hardware company become best in class in visual language too? Mazda is best in class in bringing the successful design language from concept cars into production cars. The Mazda concept cars are clearly used as reference designs Read more…