Design is an integral part of branding. Good design both create positive experiences and links that goodwill back to the brand.
A bad logo can inhibit a good organization. A logo is intended to be a mental shortcut to past experiences with a brand, hopefully bringing up good feelings. A good logo is distinct, and not generic. A good logo is simple, and not complex. A good logo is appropriate, and not awkward. A good logo is striking, and not bland. A good logo is legally protectable, and not indefensible.
A professional designer talks about what the font in a logo says about the brand. Abstract | Executive Summary | TL;DRFonts can change how their content is perceived. Alignment between a logo’s font and the feeling the buyer wants to have will result in higher sales; this is why big Read more…
Challenging myself to make a gaming team logo to compete with the best. Only then can I call myself an eSports logo designer! Executive Summary | Abstract | TL;DR Colin Finkle tries to design an eSports logo. This is for a yet-to-be-created gaming team called: Strike Team. The Strike Team Read more…
We put the best eSports team logos head to head, and learn how to design a sports logo. Sports teams are all we want brands to be; a symbol and a tribe that we can rally around. The bold designs of the team logos and apparel connect a teams fans Read more…
Chadwick Harber, Nichole Rouillac, Grayson Byrd, Mika Becktor and Norio Fujikawa comment on the latest smart speaker designs. Introduction The smart speaker is a new product category defined by having a voice assistant always at the ready. “Alexa: buy some more laundry detergent,” or “Google: what is my next appointment?” Read more…
Companies are investing in rebranding to make their logos effective. Executive Summary | Abstract | TL;DR We used corporate rebrandings to signal logo design trends. The overall trend is towards simplicity and effectiveness over style so logos can display better on mobile and social media. The specific trends are toward simplification, not Read more…
Alex Center, Jacob Cass, Chuck Anderson and Daniel Brokstad and Kelli Anderson comment on the holiday cups of 2017. Our design panel. Starbucks The annual water cooler topic. No cup in the world gets more press and undue controversy than the Starbucks holiday coffee cup. It is fair to say that Read more…
Mazda is the best car company at using visual language. How does your hardware company become best in class in visual language too? Mazda is best in class in bringing the successful design language from concept cars into production cars. The Mazda concept cars are clearly used as reference designs Read more…
Check out our updated: Logo Design Trends for 2018 The design trends for logos that can help your business look modern into the future. This will be far from the only design trends article you will see, but we see a lot of “trends” that we would classify as “fads.” A Read more…
Reviewing the design and branding strategy of the ‘Made by Google’ product line: the Pixel, Daydream View, Home, Chromecast, and Wifi. The logo for the Made by Google line is the “Google G.” The Google G appears in monochrome gray on the products, but in the Google red, yellow, green and Read more…