Branded Design Features
Details added in by product designers that define the brand. Have you ever seen a product from afar and just knew: “Oh yeah, that is… Read More »Branded Design Features
Design
Design is an integral part of branding. Good design both create positive experiences and links that goodwill back to the brand.
Logos With TM
14 examples to help you understand why and how to use the TM symbol. If you cannot protect your brand from other people using your… Read More »Logos With TM
The ‘Wow’ Logo Colors of 2020
Highlighting the best logo color combinations in 2020. Feel free to use them! It is a challenge to find colors for our logo designs that… Read More »The ‘Wow’ Logo Colors of 2020
Logo Design Trends for 2020
Understanding the trends forcing companies to rebrand will help you develop better logos. Logos are a part of our culture, and culture is always in… Read More »Logo Design Trends for 2020
How To Design An Exterior Business Sign
A complete guide to help business owners and graphic designers develop exterior business signs that stand out. In my decade I have spent helping brands… Read More »How To Design An Exterior Business Sign
Why does professional logo design cost so much?
Clients can purchase logos range from free to tens of thousands of dollars. Entrepreneurs can get sticker shock from some professional logo designer’s quotes. The process of arriving at a high quality logo is requires time and talent, and top quality designers are in demand. A well designed logo can really help your company grow it’s revenue and brand.
Nordeau Logo: How I designed the face of our lifestyle brand.
Designing a logo that is unique, memorable, and means something to skiers and snowboarders. Colin Finkle shares his graphic design process: frame-storming, gathering reference material, ideating, honing, and assessing.
This Is Why I Love The Anthem Logo
Let’s learn what makes an exceptional logo by analyzing the Anthem logo. The Anthem logo checks all the boxes I look for when I design… Read More »This Is Why I Love The Anthem Logo
What makes a good logo?
A bad logo can inhibit a good organization. A logo is intended to be a mental shortcut to past experiences with a brand, hopefully bringing up good feelings. A good logo is distinct, and not generic. A good logo is simple, and not complex. A good logo is appropriate, and not awkward. A good logo is striking, and not bland. A good logo is legally protectable, and not indefensible.
What Your Logo Font Says About Your Brand
A professional designer talks about what the font in a logo says about the brand. Fonts are magic. They can play with our emotions and… Read More »What Your Logo Font Says About Your Brand