Design is an integral part of branding. Good design both create positive experiences and links that goodwill back to the brand.
Understanding the trends forcing companies to rebrand will help you develop better logos. Logos are a part of our culture, and culture is always in flux. Aesthetic preferences change, things don’t mean what they used to, and perceptions of logos may not be what they once were. Many companies spend Read more…
A complete guide to help business owners and graphic designers develop exterior business signs that stand out. In my decade I have spent helping brands market themselves at retail, I have designed many signs for inside spaces. I understand what makes effective signage. But recently, I had the opportunity to Read more…
Clients can purchase logos range from free to tens of thousands of dollars. Entrepreneurs can get sticker shock from some professional logo designer’s quotes. The process of arriving at a high quality logo is requires time and talent, and top quality designers are in demand. A well designed logo can really help your company grow it’s revenue and brand.
Designing a logo that is unique, memorable, and means something to skiers and snowboarders. Colin Finkle shares his graphic design process: frame-storming, gathering reference material, ideating, honing, and assessing.
The colors of logos in 2019 are both vivid and neutral. We are providing 45 logo color combinations that are free for you to use. We explore colors for corporate, sporty, elegant, and youthful logo.
Let’s learn what makes an exceptional logo by analyzing the Anthem logo. The Anthem logo checks all the boxes I look for when I design or evaluate a logo. The things that make a logo great are not what most people look for, and I outline that in a previous Read more…
A bad logo can inhibit a good organization. A logo is intended to be a mental shortcut to past experiences with a brand, hopefully bringing up good feelings. A good logo is distinct, and not generic. A good logo is simple, and not complex. A good logo is appropriate, and not awkward. A good logo is striking, and not bland. A good logo is legally protectable, and not indefensible.
A professional designer talks about what the font in a logo says about the brand. Fonts are magic. They can play with our emotions and affect how we feel about the words that they represent. Have you ever had someone send you an email in all caps? It feels like Read more…
Challenging myself to make a gaming team logo to compete with the best. Only then can I call myself an eSports logo designer! Executive Summary | Abstract | TL;DR Colin Finkle tries to design an eSports logo. This is for a yet-to-be-created gaming team called: Strike Team. The Strike Team Read more…
We put the best eSports team logos head to head, and learn how to design a sports logo. Executive Summary | Abstract | TL;DR Sports logos connect players and fans. Sports logos must have a strong concept, be bold in their line work, read from a distance, have a strong Read more…