Details added in by product designers that define the brand. Have you ever seen a product from afar and just knew: “Oh yeah, that is a Brand-X product.” Yet, there are some brands whose products look like they could be from entirely different companies. As an...
14 examples to help you understand why and how to use the TM symbol. If you cannot protect your brand from other people using your name and logo, then investing in a brand at all makes little to no sense. Someone will benefit from all of your brand marketing if they...
Highlighting the best logo color combinations. Feel free to use them! It is a challenge to find colors for our logo designs that our clients will like, and we will feel proud to present. The trick is to pick colors that are on-trend but work and will not go out of...
Understanding the trends forcing companies to rebrand will help you develop better logos. Logos are a part of our culture, and culture is always in flux. Aesthetic preferences change, things don’t mean what they used to, and perceptions of logos may not be what they...
A complete guide to help business owners and graphic designers develop exterior business signs that stand out. In my decade I have spent helping brands market themselves at retail, I have designed many signs for inside spaces. I understand what makes effective...
My name is Colin Finkle, and I am a professional logo designer. I have designed logos and brand identities for hundreds of organizations. I am a stickler for the process of logo design. But I understand that it can be shocking to people that people like me can get...
