What makes a good logo? Tesla Model S and Tesla logo
Design

What makes a good logo?

A bad logo can inhibit a good organization. A logo is intended to be a mental shortcut to past experiences with a brand, hopefully bringing up good feelings. A good logo is distinct, and not generic. A good logo is simple, and not complex. A good logo is appropriate, and not awkward. A good logo is striking, and not bland. A good logo is legally protectable, and not indefensible.

eSports tournament. Guy gamer, girl gamer go at it in row of computer screens.
Design

eSports Logo Design

Challenging myself to make a gaming team logo to compete with the best. Only then can I call myself an eSports logo designer! Executive Summary | Abstract | TL;DR Colin Finkle tries to design an eSports logo. This is for a yet-to-be-created gaming team called: Strike Team. The Strike Team Read more…

Design

Logo Design Trends for 2018

Companies are investing in rebranding to make their logos effective. Executive Summary | Abstract | TL;DR We used corporate rebrandings to signal logo design trends. The overall trend is towards simplicity and effectiveness over style so logos can display better on mobile and social media. The specific trends are toward simplification, not Read more…

Logo design trends
Design

Logo Design Trends for 2017

Check out our updated: Logo Design Trends for 2018 The design trends for logos that can help your business look modern into the future. This will be far from the only design trends article you will see, but we see a lot of “trends” that we would classify as “fads.” A Read more…

Made by Google Design Review with image of the Made by Google product line
Design

Made By Google design review

Reviewing the design and branding strategy of the ‘Made by Google’ product line: the Pixel, Daydream View, Home, Chromecast, and Wifi. The logo for the Made by Google line is the “Google G.” The Google G appears in monochrome gray on the products, but in the Google red, yellow, green and Read more…