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Branding Definitions

What is Brand Identity?

The definition of brand identity (or corporate identity): the collection of designs that represent an organization to customers. You may be asking: Brand Identity is what designers contribute to the brand. As long as there have been marketplaces to sell goods, there has been a need differentiate offerings from other Read more…

By Colin Finkle, ago
Branding Definitions

What is Visual Language?

Visual Language definition /ˈviZH(o͞o)əl/ /ˈlaNGɡwij/ noun. a consistent aesthetic, both overall and in details, between a family of products. “the Mazda 3 share a visual language with the Shinari concept car.” synonyms: design language, visual vocabulary   What is Visual Language / Design Language / Visual Vocabulary? Visual language is Read more…

By Colin Finkle, ago