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Branding Definitions

What is Brand Equity?

Brand Equity definition: the portion a company’s value attributable to its brand(s). Simply, brand equity is the value of a brand. Brand equity can be measured in currency (ie. USD) but is notoriously hard to price. Brand equity is always a part of the overall value of the company, and a Read more…

By Colin Finkle, ago
Branding Definitions

What is a brand?

Definition of Brand The definition of a brand means different things to different people. For the purposes this blog, we will define a brand as: The aggregate total of perceptions the customers and potential customers have towards an individual or organization and its offerings based on prior experience and media. That is a Read more…

By Colin Finkle, ago