Tag: Apple
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Dr. Duane Varan Interview
Colin Finkle interviews Dr. Duane Varan and discusses what is happening neurologically with trusted brands, brand associations, and new advertising technologies
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Brand Consistency
Brand consistency is maintaining a uniform presentation. Your brand will be more valuable consistent, and how inconsistency hurts your brand. Nike, Apple and Coca-Cola maintain consistency.
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What is Brand Equity?
Brand Equity: the portion a company’s value attributable to its brand(s). I have always been interested in why some brands are loved so much that they have a cult following, like Apple, and why people are willing to trade a small fortune to be part of a brand, like Ferrari. These brands are so awesome because…
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Taglines of the Top 100 Brands
“The Ultimate Driving Machine” to “Finger Lickin’ Good.” Here are the taglines of the top companies in the world. A couple of readers were asking for guidance on taglines. Frankly, I don’t know much about slogans or taglines; I have worked for over a decade helping big brands with their retail marketing, and taglines are…
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Brand Extension Examples
Good examples of brand extensions make for a better strategic position. Bad ones are ugly. We detail examples of brand extensions from Apple, Callaway, Ferrari, Google, Snoop Dogg, Fender, and Cosmopolitan.
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Co-Branding
More than the sum of their parts; brands can collaborate for great success (or disaster!) Co-branding can be great when two brands come together to make a product that neither brand would be able to pull off alone. But they fail when the new product is out of the scope of what customers could reasonably…
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Where do business names come from? The 7 types of business names.
It helps when naming your business if you know the types of brand names. All of the 300+ million company names fall into one of these categories 7 categories: eponymous, descriptive, acronymic, suggestive, associative, non-English and abstract. We talk about 77 real world examples.