Colin Finkle

Colin Finkle is a brand marketer and designer with 14 years of experience helping Fortune 500 companies, and now passionately helps Canadian entrepreneurs and public figures at the brand marketing agency, Nordeau. You can see his work at ColinFinkle.com

Power Rangers toys vs Power Rangers characters.

What does Toyetic mean?

one that could easily be made into a marketable toy. A character, object, or vehicle with a manufacturable shape and kids want to play with. Toyetic things can come from movies, cartoons, shows, books, comic books, and video games.

Brand Science with Dr. Duane Varan. Dr. Varan in the control room of a a MediaScience laboratory.

Dr. Duane Varan Interview

Colin Finkle interviews Dr. Duane Varan and discusses what is happening neurologically with trusted brands, brand associations, and new advertising technologies

Cans of Coca-Cola and their other brands of pop. Brand architecture chart symbol.

Brand Architecture

Brand Architecture is how businesses organize their offerings into brands for the customers. This article dives into examples from Coca-Cola and Honda.