Branded Design Features
Details added in by product designers that define the brand. Have you ever seen a product from afar and just knew: “Oh yeah, that is… Read More »Branded Design Features
Colin Finkle
Colin Finkle is a brand marketer and designer with ten years of experience helping Fortune 500 companies tell their story at retail. You can see his work at ColinFinkle.com
Line Extension Examples
Many brands find themselves at a point where they have achieved some success with their line of products, and they are feeling pressure from investors… Read More »Line Extension Examples
What is Brand Equity?
Brand Equity: the portion a company’s value attributable to its brand(s). I have always been interested in why some brands are loved so much that they… Read More »What is Brand Equity?
Is A Brand An Intangible Asset?
Brands are not physical items, but they have real value for businesses. Thinking of a brand as an asset is a powerful idea. Have you… Read More »Is A Brand An Intangible Asset?
Hot Wheels id Sub-Brand, and Mattel’s Big Problem
Hot Wheels id is an exceptional example of a sub-brand. It solves Mattel’s big problem: kids and pre-teens are choosing video games over physical play.
What is Visual Language?
Designers and brand managers are told that a consistency of design is important for the brand they are working with. But do we really know… Read More »What is Visual Language?
Logos With TM
14 examples to help you understand why and how to use the TM symbol. If you cannot protect your brand from other people using your… Read More »Logos With TM
Taglines of the Top 100 Brands
“The Ultimate Driving Machine” to “Finger Lickin’ Good.” Here are the taglines of the top companies in the world. A couple of readers were asking… Read More »Taglines of the Top 100 Brands
What does Brand Safety mean?
If you pay to advertise your brand, then you are trying to make it easier for your brand to sell products in the future. What… Read More »What does Brand Safety mean?
Examples of Successful Umbrella Brands
Understanding what an Umbrella Brand or Family Brand is and exploring 15 examples. It can often be a challenge to understand the relationships between products… Read More »Examples of Successful Umbrella Brands