Colin Finkle is a brand marketer and designer with ten years of experience helping Fortune 500 companies tell their story at retail. You can see his work at finkle.ca
Get Properly InformedFor the latest and best information regarding COVID-19, check your local government’s website or the World Health Organization website. Highlighting brands that have… Read More »Inspirational Responses To COVID-19 From Brands
Highlighting the best logo color combinations in 2020. Feel free to use them! It is a challenge to find colors for our logo designs that… Read More »The ‘Wow’ Logo Colors of 2020
Looking at the culture, apparel, and history of one of the fastest growing lifestyle brands. I have been hearing people in my circles talk about… Read More »100 Thieves brand profile
Have you ever heard your colleague or a business pundit, like Jason Calacanis, use the term “table stakes” and wondered what they meant? I researched it, and have the answer for you. Table stakes highlight an essential concept in branding: meeting minimum customer expectations.
The author of Shift Ahead speaks with Colin Finkle about the pace of market change and how to keep up. It is easy to think… Read More »Allen Adamson Interview
Diamonds and Ferrari’s. Goods and brands that cannot seem to charge enough to lower demand. I was taught the law of demand when I went… Read More »What is a Veblen Good?
Understanding the trends forcing companies to rebrand will help you develop better logos. Logos are a part of our culture, and culture is always in… Read More »Logo Design Trends for 2020
A complete guide to help business owners and graphic designers develop exterior business signs that stand out. In my decade I have spent helping brands… Read More »How To Design An Exterior Business Sign
Defining Endorsement Marketing and a guide to when / how to use endorsements to build your brand. Endorsements are a large part of marketing. Purportedly… Read More »Endorsements in Marketing
GoPro founder Nick Woodman was an amateur surfer who wanted to “go pro.” Nick Woodman, the founder and now CEO of GoPro, invented the first… Read More »Where did the name GoPro come from?