Colin Finkle is a brand marketer and designer with 14 years of experience helping Fortune 500 companies, and now passionately helps Canadian entrepreneurs and public figures at the brand marketing agency, Nordeau. You can see his work at ColinFinkle.com
one that could easily be made into a marketable toy. A character, object, or vehicle with a manufacturable shape and kids want to play with. Toyetic things can come from movies, cartoons, shows, books, comic books, and video games.
Colin Finkle interviews Dr. Duane Varan and discusses what is happening neurologically with trusted brands, brand associations, and new advertising technologies
Brand Architecture is how businesses organize their offerings into brands for the customers. This article dives into examples from Coca-Cola and Honda.
Joshua Doty and Colin Finkle discuss how brand consistency is essential if an organization wants to connect with people. Inconsistent brands fail to build value… Read More »Joshua Doty Interview
Details added in by product designers that define the brand. Have you ever seen a product from afar and just knew: “Oh yeah, that is… Read More »Branded Design Features
Many brands find themselves at a point where they have achieved some success with their line of products, and they are feeling pressure from investors… Read More »Line Extension Examples
Brand Equity: the portion a company’s value attributable to its brand(s). I have always been interested in why some brands are loved so much that they… Read More »What is Brand Equity?
Brands are not physical items, but they have real value for businesses. Thinking of a brand as an asset is a powerful idea. Have you… Read More »Is A Brand An Intangible Asset?
Hot Wheels id is an exceptional example of a sub-brand. It solves Mattel’s big problem: kids and pre-teens are choosing video games over physical play.
Designers and brand managers are told that a consistency of design is important for the brand they are working with. But do we really know… Read More »What is Visual Language?