Brand Architecture
Brand Architecture is how businesses organize their offerings into brands for the customers. This article dives into examples from Coca-Cola and Honda.
Colin Finkle
Colin Finkle is a brand marketer and designer with 14 years of experience helping Fortune 500 companies, and now passionately helps Canadian entrepreneurs and public figures at the brand marketing agency, Nordeau. You can see his work at ColinFinkle.com
Joshua Doty Interview
Joshua Doty and Colin Finkle discuss how brand consistency is essential if an organization wants to connect with people. Inconsistent brands fail to build value… Read More »Joshua Doty Interview
Branded Design Features
Details added in by product designers that define the brand. Have you ever seen a product from afar and just knew: “Oh yeah, that is… Read More »Branded Design Features
Line Extension Examples
Many brands find themselves at a point where they have achieved some success with their line of products, and they are feeling pressure from investors… Read More »Line Extension Examples
What is Brand Equity?
Brand Equity: the portion a company’s value attributable to its brand(s). I have always been interested in why some brands are loved so much that they… Read More »What is Brand Equity?
Is A Brand An Intangible Asset?
Brands are not physical items, but they have real value for businesses. Thinking of a brand as an asset is a powerful idea. Have you… Read More »Is A Brand An Intangible Asset?
Hot Wheels id Sub-Brand, and Mattel’s Big Problem
Hot Wheels id is an exceptional example of a sub-brand. It solves Mattel’s big problem: kids and pre-teens are choosing video games over physical play.
What is Visual Language?
Designers and brand managers are told that a consistency of design is important for the brand they are working with. But do we really know… Read More »What is Visual Language?
Logos With TM
14 examples to help you understand why and how to use the TM symbol. If you cannot protect your brand from other people using your… Read More »Logos With TM
Taglines of the Top 100 Brands
“The Ultimate Driving Machine” to “Finger Lickin’ Good.” Here are the taglines of the top companies in the world. A couple of readers were asking… Read More »Taglines of the Top 100 Brands