The definition of brand scope or brand frame of reference is what customers expect from your brand. Have you had an experience like this? Let
Author: Colin Finkle
Lessons From the First iPhone’s Product Development Process
After a decade, Apple employees are opening up about the iPhone’s development, and it wasn’t as pretty as the result. There are far fewer genuine
Dealing with Categorical Perception
How does a brand deal with the false perceptions associated with its product category or industry? Categorical perception is the psychological property of how we
Categorical Perception of Brands
A brand is built on top of its industry’s brand, and its product category’s brand. It is hard enough to manage your company and your
Intro to Stakeholder Relationships
Value and communication with all primary stakeholders are the muscles of brand building. Travis Kalanik leans over his desk with his hands in his hair
Ramez Toubassy interview
When valuing and commercialising brands, it’s as much art as science for Gordon Brothers. Colin Finkle: What is the definition of the term “brand” to
Logo Design Trends for 2017
The design trends for logos that can help your business look modern into the future. This will be far from the only design trends article you
Made By Google design review
Reviewing the design and branding strategy of the ‘Made by Google’ product line: the Pixel, Daydream View, Home, Chromecast, and Wifi. The logo for the
Once is a story, twice is a trend
The damage to a brand happens after the second news story, and Samsung experienced this first hand. When one bad news story happens to a
Planning out our brand book
BMB creates it’s Brand Standards Manual, Chapter 1 We outlined how to build an effective brand book in our Brand Standards Guide. Well, it’s time
