The effect of branding is powerful, or nearly every company would not feel the need to have a name and a logo. The power of branding is to influence actions; a strong brand can lubricate the process of asking for purchases, likes, shares, donations, or whatever action a business desires. This is because of our subconscious ability to gather reputations.
Consistent use of fonts is important for brands. Here are the best practices for typography pages in brand guidelines with 17 examples from big brands.
Eleven examples of brands with a clear, unique and powerful Brand Essence. I often get subtle eye roles from the decision makers for the brands I work with when I ask questions like: “if your brand were a car, what make would it be?” The men and women in my Read more…
Colin Finkle speaks with Rhonda Merchant, Director of Talent Acquisition at Main Event. How tapping into a consumer rebrand reduced hiring costs and turnover.
Athleta and Lululemon Athletica are different companies. Athleta is a brand owned by Gap Inc., and Lululemon is an independent, publicly traded company. It is not surprising that they get mixed up for each other. They are both activewear companies known for their products for women; both are known for Read more…
The “DC” in DC Shoes stands for Droors Clothing. The official story is that D and C were the first names of the first skaters sponsored by the company, Danny Way and Colin McKay. This is because Droors Clothing, now defunct, was spun out of DC Shoes and they had Read more…
Designing a logo that is unique, memorable, and means something to skiers and snowboarders. Colin Finkle shares his graphic design process: frame-storming, gathering reference material, ideating, honing, and assessing.
An inside look the deals between manufacturers and retailers involving brands. Private labels have been a constant part of my decade of experience in retail marketing. Most of the brands I worked with were all owned by manufacturers and some were owned by distributors. The manufacturers were making, marketing, and Read more…
Good examples of brand extensions make for a better strategic position. Bad ones are ugly. We detail examples of brand extensions from Apple, Callaway, Ferrari, Google, Snoop Dogg, Fender, and Cosmopolitan.
Brit Morin, the founder and CEO of Brit+Co, spotted the influencer brand movement before anyone else has. She has built a community of millennial and gen z women, a demographic that is abandoning legacy brands.