Arc’teryx’s shared values with outdoor enthusiasts attract other niches and the broader market. This is the Part 4 of our Lifestyle Brand Series where we explore how brands become
Author: Colin Finkle
Lifestyle brand case study: DC Shoes
From community college classroom $100 M in sales; DC Shoes’ day by day grind to become one of the most iconic lifestyle brands. This is
Lifestyle brand case study: Beats By Dre™
Jimmy Iovine’s insight about product placement in music videos made Beats by Dre a billion dollar brand. This is the Part 2 of our Lifestyle
Lifestyle Brand Series
We are taking the mystery out so that you can start your own lifestyle brand. Lifestyle brands are some of the most beloved. They allow
What is a lifestyle brand?
Some of the most powerful brands are based on lifestyles that we aspire to. Most of us, including me, live pretty boring lives; enjoyable, lovely,
Ten Ways The iPhone Changed Our Culture
For the iPhone’s ten year anniversary, we list ten things Apple changed forever. The iPhone was a real innovation. My litmus test for innovation is
What is brand frame of reference? What is brand scope?
The definition of brand scope or brand frame of reference is what customers expect from your brand. Have you had an experience like this? Let
Lessons From the First iPhone’s Product Development Process
After a decade, Apple employees are opening up about the iPhone’s development, and it wasn’t as pretty as the result. There are far fewer genuine
Dealing with Categorical Perception
How does a brand deal with the false perceptions associated with its product category or industry? Categorical perception is the psychological property of how we
Categorical Perception of Brands
A brand is built on top of its industry’s brand, and its product category’s brand. It is hard enough to manage your company and your
