Good Branding
Brand Extension Examples
Good examples of brand extensions make for a better strategic position. Bad ones are ugly. We detail examples of brand extensions from Apple, Callaway, Ferrari, Google, Snoop Dogg, Fender, and Cosmopolitan.
Good Branding
Brit Morin
Brit Morin, the founder and CEO of Brit+Co, spotted the influencer brand movement before anyone else has. She has built a community of millennial and gen z women, a demographic that is abandoning legacy brands.
Branding Definitions
Where do business names come from? The 7 types of business names.
It helps when naming your business if you know the types of brand names. All of the 300+ million company names fall into one of these categories 7 categories: eponymous, descriptive, acronymic, suggestive, associative, non-English and abstract. We talk about 77 real world examples.
Design
The ‘Wow’ Logo Colors of 2019
The colors of logos in 2019 are both vivid and neutral. We are providing 45 logo color combinations that are free for you to use. We explore colors for corporate, sporty, elegant, and youthful logo.
Design
This Is Why I Love The Anthem Logo
Let’s learn what makes an exceptional logo by analyzing the Anthem logo. The Anthem logo checks all the boxes I look for when I design or evaluate a logo. The things that make a logo great are not what most people look for, and I outline that in a previous Read more…
Branding How To
Choosing Colors for a Brand
More than half (62-90%) of a customers judgement of a brand comes from color. To choose the best colors for a logo or a brand, a graphic designer needs to consider context, competition, culture, contrast, color gamut, and company.
Design
2019 Logo Design Trends
Knowing the trends forcing companies to rebrand will help you develop better logos. Executive Summary | Abstract | TL;DR We used notable corporate rebrandings of the last year to signal logo design trends because there are reasons big organizations spend money on rebranding to certain logos. The overall trends are Read more…
Good Branding
Lifestyle brand case study: DC Shoes
From community college classroom $100 M in sales; DC Shoes’ grind to become one of the most iconic lifestyle brands. Executive Summary | Abstract | TL;DR DC Shoes is a brand associated with the skateboarder lifestyle. It was founded by Ken Block and Damon Way straight out of college. They Read more…
Branding Definitions
Rebranding
Rebranding is changing a brand’s name, logo, or a structural change in the brand identity. Rebranding is corrective; the only reason to rebrand is to solve a problem. A substantially new brand identity allows new opinions to form.
Interviews
Ricky Kesler interview
We talk passive income websites with Ricky Kesler from Income School. He is one half of a duo who coaches people trying to change their financial situation on YouTube. Both here and on their channel, Ricky doesn’t hold back. We talk about brand identity, looking spammy, know-like-trust factor, and more.