Brand Extension Examples

Good examples of brand extensions make for a better strategic position. Bad ones are ugly. We detail examples of brand extensions from Apple, Callaway, Ferrari, Google, Snoop Dogg, Fender, and Cosmopolitan.

Brand Builder: Brit Morin

Brit Morin

Brit Morin, the founder and CEO of Brit+Co, spotted the influencer brand movement before anyone else has. She has built a community of millennial and gen z women, a demographic that is abandoning legacy brands.

Logo Color Combinations 2019

The ‘Wow’ Logo Colors of 2019

The colors of logos in 2019 are both vivid and neutral. We are providing 45 logo color combinations that are free for you to use. We explore colors for corporate, sporty, elegant, and youthful logo.

This Is Why I Love The Anthem Logo

Let’s learn what makes an exceptional logo by analyzing the Anthem logo. The Anthem logo checks all the boxes I look for when I design or evaluate a logo. The things that make a logo great are not what most …

Choosing colors for a brand

Choosing Colors for a Brand

More than half (62-90%) of a customers judgement of a brand comes from color. To choose the best colors for a logo or a brand, a graphic designer needs to consider context, competition, culture, contrast, color gamut, and company.

2018 Logo Design Trends. Logos for: Burberry, Uber, Cox, Squarespace, Mailchimp, Channel 10, Qualcomm, Origin, Mailchimp, PALM, Game Show Network, Amex, and more.

2019 Logo Design Trends

Knowing the trends forcing companies to rebrand will help you develop better logos. Executive Summary | Abstract | TL;DR  We used notable corporate rebrandings of the last year to signal logo design trends because there are reasons big organizations spend …

DC Shoes Brand Profile. A man skateboarding doing an inversion trick at sunset in a skate park.

Lifestyle brand case study: DC Shoes

From community college classroom $100 M in sales; DC Shoes’ grind to become one of the most iconic lifestyle brands. Executive Summary | Abstract | TL;DR DC Shoes is a brand associated with the skateboarder lifestyle. It was founded by …

What is rebranding? Rebranding examples: Uber, Microsoft, and Hertz


Rebranding is changing a brand’s name, logo, or a structural change in the brand identity. Rebranding is corrective; the only reason to rebrand is to solve a problem. A substantially new brand identity allows new opinions to form.

Income School. Ricky Kesler interview.

Ricky Kesler interview

We talk passive income websites with Ricky Kesler from Income School. He is one half of a duo who coaches people trying to change their financial situation on YouTube. Both here and on their channel, Ricky doesn’t hold back. We talk about brand identity, looking spammy, know-like-trust factor, and more.