Good examples of brand extensions can put a company in a better strategic position. Bad brand extensions are just ugly. A brand extension is when a brand is known for making one type of product develops and starts selling a Read more…
Challenging myself to make a gaming team logo to compete with the best. Only then can I call myself an eSports logo designer! Last week, we did our eSports Logo Tournament, and it gave me the itch to design a Read more…
We put the best eSports team logos head to head, and learn how to design a sports logo. Sports teams are all we want brands to be; a symbol and a tribe that we can rally around. The bold designs Read more…
Jacob Cass travels the world with his wife and his laptop creating inspired design work for grateful clients along the way. We all have been given the advice: “envision a life that you would be proud of, and then take Read more…
A vertical branding strategy strives for better products, while horizontal branding strategy pushes for different. Vertical Branding Strategy Horizontal Branding Strategy I visualize it as cartesian access (see below). The vertical access, i.e. the y-axis, is the quality of the Read more…
Zig while others zag. Build a brand while others are looking for a direct response. The advertising industry is all mixed up. We moved or media from print to digital, and in turn, received many new tools to distribute and Read more…
How bravery in marketing can lead the human moments in which great brands are forged. I often catch myself doing small brand reviews of commercial vehicles while in my own car; mostly small business whose truck graphics will be the Read more…
An employee should be fired when their speech diminishes a brand’s product. I am not a lawyer, and this is not legal advice. Seek legal help within your jurisdiction to reduce legal risk. We are only a decade into a Read more…
Chadwick Harber, Nichole Rouillac, Grayson Byrd, Mika Becktor and Norio Fujikawa comment on the latest smart speaker designs. Introduction The smart speaker is a new product category defined by having a voice assistant always at the ready. “Alexa: buy some Read more…
Trust is changing. Where do brands fit into online reputation systems and blockchain? You may be asking: One of the classic reasons to mind your business’ brand was to gain and maintain trust. No one will transact with you if Read more…