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Diamond encrusted watch by Fossil. What is a Veblen good?

What is a Veblen Good?

Diamonds and Ferrari’s. Goods and brands that cannot seem to charge enough to lower demand. I was taught the law of demand when I went took economics at Carleton University. If something can be made cheaper, then people will buy …

Logo Trends For 2020

Logo Design Trends for 2020

Understanding the trends forcing companies to rebrand will help you develop better logos. Logos are a part of our culture, and culture is always in flux. Aesthetic preferences change, things don’t mean what they used to, and perceptions of logos …

Industry 4.0

How Industry 4.0 Makes Our Businesses Better Manufacturing is changing at a rapid pace, thanks to advancements in technology. It’s beyond replacing a few workers with robots. Today’s industry is all about a fourth Industrial Revolution (4.0) in manufacturing. In …

How to design an exterior business sign,

How To Design An Exterior Business Sign

A complete guide to help business owners and graphic designers develop exterior business signs that stand out. In my decade I have spent helping brands market themselves at retail, I have designed many signs for inside spaces. I understand what …

Tips To Make a B2M Website Work Well

Is your B2M website beneficial to it’s users? What is a business-to-many business? A business-to-many (B2M) is a company that sells both to consumers and businesses. They cannot be classified as a business-to-consumer (B2C) or business-to-business (B2B) because they sell …

Best Posts of 2019

The greatest articles of the year from BMB based on various metrics. As the founder and editor of BMB: Brand Marketing Blog, I could not be more proud of the content that has come from the blog over the course …

Woman giving the thumbs uo to her classic car. Endorsements in Marketing

Endorsements in Marketing

Defining Endorsement Marketing and a guide to when / how to use endorsements to build your brand. Endorsements are a large part of marketing. Purportedly 28% of Nike’s enormous marketing budget goes to athletes to secure their endorsements. We see …

Where did the name GoPro come from?

GoPro founder Nick Woodman was an amateur surfer who wanted to “go pro.” Nick Woodman, the founder and now CEO of GoPro, invented the first action camera on a surfing trip to Australia and Indonesia. It was originally only designed …