Good Branding
11 Examples of Brand Personality In Action
Etro adventurous personality comes through their store front display. Wendy’s has sassy responses on Twitter. Learn ways to express your brand’s personality.
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Good Branding
Examples of Successful Sub-Brands
A Sub-Brand modifies the expectations of a parent brand. Some company’s brand architecture has many sub-brands (eg Hilton) while others have few (eg Coca-Cola)
Branding Definitions
What is vertical branding? What is horizontal branding?
A vertical branding strategy pushes for objectively better products, while horizontal branding strategy is okay with being different. When I do brand strategy consulting, I often hear from the business owners and executives talk about the measures on which their …
Branding How To
Your Customer Contact List Is Your Most Valuable Asset
An organized list of your customers phone number, email addresses, or mailing addresses makes your business more robust, efficient, and valuable. If you are a betting person, you would probably place a big bet that I believe that your brand …
Branding How To
Framing Effect in Marketing and Advertising
How a piece of information is framed can make it more or less effective at changing behavior. I assumed, as you might have, that the framing effect was just about how we present information. But I was surprised to learn …
Branding How To
How To Structure a Blog Post
This is the the blog post structure that Google likes and readers love. I have written the content for over three hundred blog posts, and for a long time and the vast majority of those posts, the way I wrote …
Good Branding
Beyond Meat brand profile
No more mystery for the plant-meat brand. The science, history, marketing and future of Beyond Meat. If I could be known as anything, it would be an expert on branding. But a close second would be an environmentalist; I am …
Good Branding
Brand Extension Examples
Good examples of brand extensions make for a better strategic position. Bad ones are ugly. We detail examples of brand extensions from Apple, Callaway, Ferrari, Google, Snoop Dogg, Fender, and Cosmopolitan.
Branding Definitions
Brand Promise
When a customer sees a brand, it is meaningful because of the promise that is implied. If I see Starbucks on a building, I am promised that great coffee and a cozy environment is inside. A brand promise is not a tag line or value proposition. We show you how to write a brand promise statement and show you examples from big brands.
Branding How To
47 Free and Effective Ways to Promote a Local Business
Not promoting is the biggest mistake small businesses consistently make. We teach small business owners about impressions, channels and target audience to help them choose the best promo opportunities. We give 47 ideas to effectively promote your business with little to no money.
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