Examples of Successful Umbrella Brands
Understanding what an Umbrella Brand or Family Brand is and exploring 15 examples. It can often be a challenge to understand the relationships between products… Read More »Examples of Successful Umbrella Brands
Blog
Inspirational Responses To COVID-19 From Brands
Get Properly InformedFor the latest and best information regarding COVID-19, check your local government’s website or the World Health Organization website. Highlighting brands that have… Read More »Inspirational Responses To COVID-19 From Brands
The ‘Wow’ Logo Colors of 2020
Highlighting the best logo color combinations in 2020. Feel free to use them! It is a challenge to find colors for our logo designs that… Read More »The ‘Wow’ Logo Colors of 2020
100 Thieves brand profile
Looking at the culture, apparel, and history of one of the fastest growing lifestyle brands. I have been hearing people in my circles talk about… Read More »100 Thieves brand profile
How To Write An About Page to Establish E-A-T
Expertise, Authoritativeness, and Trustworthiness are feelings you want to inspire with the About Page on your website. Do you wish you could get more traffic… Read More »How To Write An About Page to Establish E-A-T
What are Table Stakes in Business?
Have you ever heard your colleague or a business pundit, like Jason Calacanis, use the term “table stakes” and wondered what they meant? I researched it, and have the answer for you. Table stakes highlight an essential concept in branding: meeting minimum customer expectations.
Allen Adamson Interview
The author of Shift Ahead speaks with Colin Finkle about the pace of market change and how to keep up. It is easy to think… Read More »Allen Adamson Interview
How To Write A Guide For Your Industry
Writing an industry guide or industry analysis can position you and your brand as an experts. This guide goes through research, writing, editing, and publication.
What is a Veblen Good?
Diamonds and Ferrari’s. Goods and brands that cannot seem to charge enough to lower demand. I was taught the law of demand when I went… Read More »What is a Veblen Good?
Logo Design Trends for 2020
Understanding the trends forcing companies to rebrand will help you develop better logos. Logos are a part of our culture, and culture is always in… Read More »Logo Design Trends for 2020