Blog

Brand Science with Dr. Duane Varan. Dr. Varan in the control room of a a MediaScience laboratory.

Dr. Duane Varan Interview

Colin Finkle interviews Dr. Duane Varan and discusses what is happening neurologically with trusted brands, brand associations, and new advertising technologies

Cans of Coca-Cola and their other brands of pop. Brand architecture chart symbol.

Brand Architecture

Brand Architecture is how businesses organize their offerings into brands for the customers. This article dives into examples from Coca-Cola and Honda.

Kiehl's product line which seems inconsistent. The Ordinary product line which is very consistent.

Brand Consistency

Brand consistency is maintaining a uniform presentation. Your brand will be more valuable consistent, and how inconsistency hurts your brand. Nike, Apple and Coca-Cola maintain consistency.