Man accepting ownership of a Porsche Panamera in front of a Porsche dealership. Power of Branding: Why It Works

The Power Of Branding

The effect of branding is powerful, or nearly every company would not feel the need to have a name and a logo. The power of branding is to influence actions; a strong brand can lubricate the process of asking for purchases, likes, shares, donations, or whatever action a business desires. This is because of our subconscious ability to gather reputations.

Examples of Brand Essence. The essence of BMW, Walt Disney, Apple, and Monstercat

11 Examples of Brand Essence

Eleven examples of brands with a clear, unique and powerful Brand Essence. I often get subtle eye roles from the decision makers for the brands I work with when I ask questions like: “if your brand were a car, what …

Are Lululemon and Athleta the same company? They are different companies.

Is Athleta and Lululemon the same company?

Athleta and Lululemon Athletica are different companies. Athleta is a brand owned by Gap Inc., and Lululemon is an independent, publicly traded company. It is not surprising that they get mixed up for each other. They are both activewear companies …

Brand Extension Examples

Good examples of brand extensions make for a better strategic position. Bad ones are ugly. We detail examples of brand extensions from Apple, Callaway, Ferrari, Google, Snoop Dogg, Fender, and Cosmopolitan.

Brand Builder: Brit Morin

Brit Morin

Brit Morin, the founder and CEO of Brit+Co, spotted the influencer brand movement before anyone else has. She has built a community of millennial and gen z women, a demographic that is abandoning legacy brands.