Is your B2M website beneficial to it’s users? What is a business-to-many business? A business-to-many (B2M) is a company that sells both to consumers and businesses. They cannot be classified as a business-to-consumer (B2C) or business-to-business (B2B) because they sell …
The greatest articles of the year from BMB based on various metrics. As the founder and editor of BMB: Brand Marketing Blog, I could not be more proud of the content that has come from the blog over the course …
Defining Endorsement Marketing and a guide to when / how to use endorsements to build your brand. Endorsements are a large part of marketing. Purportedly 28% of Nike’s enormous marketing budget goes to athletes to secure their endorsements. We see …
GoPro founder Nick Woodman was an amateur surfer who wanted to “go pro.” Nick Woodman, the founder and now CEO of GoPro, invented the first action camera on a surfing trip to Australia and Indonesia. It was originally only designed …
The Noteworthy Scale: Irrelevant, Mundane, Memorable, Remarkable, and Shareable. Make better decisions on creative to make your brand stand out.
Clients can purchase logos range from free to tens of thousands of dollars. Entrepreneurs can get sticker shock from some professional logo designer’s quotes. The process of arriving at a high quality logo is requires time and talent, and top quality designers are in demand. A well designed logo can really help your company grow it’s revenue and brand.
There are four priorities for brand building today: 1) Messaging must emphasize brand over product. 2) Make messages personal by leveraging automation and AI. 3) Optimize your brand’s content for voice and visual search. 4) Blur the boundary between marketing and customer service.
Etro adventurous personality comes through their store front display. Wendy’s has sassy responses on Twitter. Learn ways to express your brand’s personality.
A Sub-Brand modifies the expectations of a parent brand. Some company’s brand architecture has many sub-brands (eg Hilton) while others have few (eg Coca-Cola)
A vertical branding strategy pushes for objectively better products, while horizontal branding strategy is okay with being different. When I do brand strategy consulting, I often hear from the business owners and executives talk about the measures on which their …
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