Dr. Duane Varan Interview
Colin Finkle interviews Dr. Duane Varan and discusses what is happening neurologically with trusted brands, brand associations, and new advertising technologies
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Brand Architecture
Brand Architecture is how businesses organize their offerings into brands for the customers. This article dives into examples from Coca-Cola and Honda.
Joshua Doty Interview
Joshua Doty and Colin Finkle discuss how brand consistency is essential if an organization wants to connect with people. Inconsistent brands fail to build value… Read More »Joshua Doty Interview
Brand Consistency
Brand consistency is maintaining a uniform presentation. Your brand will be more valuable consistent, and how inconsistency hurts your brand. Nike, Apple and Coca-Cola maintain consistency.
Branded Design Features
Details added in by product designers that define the brand. Have you ever seen a product from afar and just knew: “Oh yeah, that is… Read More »Branded Design Features
Brand Priming
The power of brands can seem mysterious; why does the mention Nike have so much more influence than a lesser-known brand? How do we manage… Read More »Brand Priming
Line Extension Examples
Many brands find themselves at a point where they have achieved some success with their line of products, and they are feeling pressure from investors… Read More »Line Extension Examples
Making a Brand Memorable & Recognizable
There are some brand names you recognize the minute you hear them. Creating a well-known brand isn’t only for large corporations. You can probably think… Read More »Making a Brand Memorable & Recognizable
What is Brand Equity?
Brand Equity: the portion a company’s value attributable to its brand(s). I have always been interested in why some brands are loved so much that they… Read More »What is Brand Equity?
Is A Brand An Intangible Asset?
Brands are not physical items, but they have real value for businesses. Thinking of a brand as an asset is a powerful idea. Have you… Read More »Is A Brand An Intangible Asset?