Colin Finkle

Colin Finkle is a brand marketer and designer with ten years of experience helping Fortune 500 companies tell their story at retail. You can see his work at ColinFinkle.com

Poker chips and poker card on gold poker table.

What are Table Stakes in Business?

Have you ever heard your colleague or a business pundit, like Jason Calacanis, use the term “table stakes” and wondered what they meant? I researched it, and have the answer for you. Table stakes highlight an essential concept in branding: meeting minimum customer expectations.

Mundane to Memorable

The Noteworthy Scale: Irrelevant, Mundane, Memorable, Remarkable, and Shareable. Make better decisions on creative to make your brand stand out.

Why is logo design so expensive?

Why does professional logo design cost so much?

Clients can purchase logos range from free to tens of thousands of dollars. Entrepreneurs can get sticker shock from some professional logo designer’s quotes. The process of arriving at a high quality logo is requires time and talent, and top quality designers are in demand. A well designed logo can really help your company grow it’s revenue and brand.