Colin Finkle is a brand marketer and designer with ten years of experience helping Fortune 500 companies tell their story at retail. You can see his work at ColinFinkle.com
Have you ever heard your colleague or a business pundit, like Jason Calacanis, use the term “table stakes” and wondered what they meant? I researched it, and have the answer for you. Table stakes highlight an essential concept in branding: meeting minimum customer expectations.
The author of Shift Ahead speaks with Colin Finkle about the pace of market change and how to keep up. It is easy to think… Read More »Allen Adamson Interview
Diamonds and Ferrari’s. Goods and brands that cannot seem to charge enough to lower demand. I was taught the law of demand when I went… Read More »What is a Veblen Good?
Understanding the trends forcing companies to rebrand will help you develop better logos. Logos are a part of our culture, and culture is always in… Read More »Logo Design Trends for 2020
A complete guide to help business owners and graphic designers develop exterior business signs that stand out. In my decade I have spent helping brands… Read More »How To Design An Exterior Business Sign
Defining Endorsement Marketing and a guide to when / how to use endorsements to build your brand. Endorsements are a large part of marketing. Purportedly… Read More »Endorsements in Marketing
The Noteworthy Scale: Irrelevant, Mundane, Memorable, Remarkable, and Shareable. Make better decisions on creative to make your brand stand out.
Clients can purchase logos range from free to tens of thousands of dollars. Entrepreneurs can get sticker shock from some professional logo designer’s quotes. The process of arriving at a high quality logo is requires time and talent, and top quality designers are in demand. A well designed logo can really help your company grow it’s revenue and brand.
A Sub-Brand modifies the expectations of a parent brand. Some company’s brand architecture has many sub-brands (eg Hilton) while others have few (eg Coca-Cola)
A vertical branding strategy pushes for objectively better products, while horizontal branding strategy is okay with being different. When I do brand strategy consulting, I… Read More »What is vertical branding? What is horizontal branding?