What does Brand Safety mean?
If you pay to advertise your brand, then you are trying to make it easier for your brand to sell products in the future. What… Read More »What does Brand Safety mean?
Colin Finkle
Colin Finkle is a brand marketer and designer with 14 years of experience helping Fortune 500 companies, and now passionately helps Canadian entrepreneurs and public figures at the brand marketing agency, Nordeau. You can see his work at ColinFinkle.com
Examples of Successful Umbrella Brands
Understanding what an Umbrella Brand or Family Brand is and exploring 15 examples. It can often be a challenge to understand the relationships between products… Read More »Examples of Successful Umbrella Brands
The ‘Wow’ Logo Colors of 2020
Highlighting the best logo color combinations in 2020. Feel free to use them! It is a challenge to find colors for our logo designs that… Read More »The ‘Wow’ Logo Colors of 2020
100 Thieves brand profile
Looking at the culture, apparel, and history of one of the fastest growing lifestyle brands. I have been hearing people in my circles talk about… Read More »100 Thieves brand profile
What are Table Stakes in Business?
Have you ever heard your colleague or a business pundit, like Jason Calacanis, use the term “table stakes” and wondered what they meant? I researched it, and have the answer for you. Table stakes highlight an essential concept in branding: meeting minimum customer expectations.
Allen Adamson Interview
The author of Shift Ahead speaks with Colin Finkle about the pace of market change and how to keep up. It is easy to think… Read More »Allen Adamson Interview
What is a Veblen Good?
Diamonds and Ferrari’s. Goods and brands that cannot seem to charge enough to lower demand. I was taught the law of demand when I went… Read More »What is a Veblen Good?
Logo Design Trends for 2020
Understanding the trends forcing companies to rebrand will help you develop better logos. Logos are a part of our culture, and culture is always in… Read More »Logo Design Trends for 2020
How To Design An Exterior Business Sign
A complete guide to help business owners and graphic designers develop exterior business signs that stand out. In my decade I have spent helping brands… Read More »How To Design An Exterior Business Sign
Endorsements in Marketing
Defining Endorsement Marketing and a guide to when / how to use endorsements to build your brand. Endorsements are a large part of marketing. Purportedly… Read More »Endorsements in Marketing