Interviews
Rhonda Merchant. Bring marketing ideas to recruiting.
Colin Finkle speaks with Rhonda Merchant, Director of Talent Acquisition at Main Event. How tapping into a consumer rebrand reduced hiring costs and turnover.
Answers
Is Athleta and Lululemon the same company?
Athleta and Lululemon Athletica are different companies. Athleta is a brand owned by Gap Inc., and Lululemon is an independent, publicly traded company. It is not surprising that they get mixed up for each other. They are both activewear companies known for their products for women; both are known for Read more…
Answers
What does the “DC” stand for in DC Shoes?
The “DC” in DC Shoes stands for Droors Clothing. The official story is that D and C were the first names of the first skaters sponsored by the company, Danny Way and Colin McKay. This is because Droors Clothing, now defunct, was spun out of DC Shoes and they had Read more…
Design
Nordeau Logo: How I designed the face of our lifestyle brand.
Designing a logo that is unique, memorable, and means something to skiers and snowboarders. Colin Finkle shares his graphic design process: frame-storming, gathering reference material, ideating, honing, and assessing.
Branding Definitions
Private Label Brands: Inside the Boardroom Deals
An inside look the deals between manufacturers and retailers involving brands. Private labels have been a constant part of my decade of experience in retail marketing. Most of the brands I worked with were all owned by manufacturers and some were owned by distributors. The manufacturers were making, marketing, and Read more…
Good Branding
Brit Morin
Brit Morin, the founder and CEO of Brit+Co, spotted the influencer brand movement before anyone else has. She has built a community of millennial and gen z women, a demographic that is abandoning legacy brands.
Branding Definitions
Where do business names come from? The 7 types of business names.
It helps when naming your business if you know the types of brand names. All of the 300+ million company names fall into one of these categories 7 categories: eponymous, descriptive, acronymic, suggestive, associative, non-English and abstract. We talk about 77 real world examples.
Design
The ‘Wow’ Logo Colors of 2019
The colors of logos in 2019 are both vivid and neutral. We are providing 45 logo color combinations that are free for you to use. We explore colors for corporate, sporty, elegant, and youthful logo.
Design
This Is Why I Love The Anthem Logo
Let’s learn what makes an exceptional logo by analyzing the Anthem logo. The Anthem logo checks all the boxes I look for when I design or evaluate a logo. The things that make a logo great are not what most people look for, and I outline that in a previous Read more…
Branding How To
Choosing Colors for a Brand
More than half (62-90%) of a customers judgement of a brand comes from color. To choose the best colors for a logo or a brand, a graphic designer needs to consider context, competition, culture, contrast, color gamut, and company.