Have you ever heard your colleague or a business pundit, like Jason Calacanis, use the term “table stakes” and wondered what they meant? I researched it, and have the answer for you. Table stakes highlight an essential concept in branding: meeting minimum customer expectations.
The author of Shift Ahead speaks with Colin Finkle about the pace of market change and how to keep up. It is easy to think… Read More »Allen Adamson Interview
Writing an industry guide or industry analysis can position you and your brand as an experts. This guide goes through research, writing, editing, and publication.
Diamonds and Ferrari’s. Goods and brands that cannot seem to charge enough to lower demand. I was taught the law of demand when I went… Read More »What is a Veblen Good?
Understanding the trends forcing companies to rebrand will help you develop better logos. Logos are a part of our culture, and culture is always in… Read More »Logo Design Trends for 2020
How Industry 4.0 Makes Our Businesses Better Manufacturing is changing at a rapid pace, thanks to advancements in technology. It’s beyond replacing a few workers… Read More »Industry 4.0
A complete guide to help business owners and graphic designers develop exterior business signs that stand out. In my decade I have spent helping brands… Read More »How To Design An Exterior Business Sign
Is your B2M website beneficial to it’s users? What is a business-to-many business? A business-to-many (B2M) is a company that sells both to consumers and… Read More »Tips To Make a B2M Website Work Well
Defining Endorsement Marketing and a guide to when / how to use endorsements to build your brand. Endorsements are a large part of marketing. Purportedly… Read More »Endorsements in Marketing
The Noteworthy Scale: Irrelevant, Mundane, Memorable, Remarkable, and Shareable. Make better decisions on creative to make your brand stand out.