Expertise, Authoritativeness, and Trustworthiness are feelings you want to inspire with the About Page on your website. Do you wish you could get more traffic… Read More »How To Write An About Page to Establish E-A-T
Have you ever heard your colleague or a business pundit, like Jason Calacanis, use the term “table stakes” and wondered what they meant? I researched it, and have the answer for you. Table stakes highlight an essential concept in branding: meeting minimum customer expectations.
Writing an industry guide or industry analysis can position you and your brand as an experts. This guide goes through research, writing, editing, and publication.