Allen Adamson Interview
The author of Shift Ahead speaks with Colin Finkle about the pace of market change and how to keep up. It is easy to think… Read More »Allen Adamson Interview
Blog
How To Write A Guide For Your Industry
Writing an industry guide or industry analysis can position you and your brand as an experts. This guide goes through research, writing, editing, and publication.
What is a Veblen Good?
Diamonds and Ferrari’s. Goods and brands that cannot seem to charge enough to lower demand. I was taught the law of demand when I went… Read More »What is a Veblen Good?
Logo Design Trends for 2020
Understanding the trends forcing companies to rebrand will help you develop better logos. Logos are a part of our culture, and culture is always in… Read More »Logo Design Trends for 2020
Industry 4.0
How Industry 4.0 Makes Our Businesses Better Manufacturing is changing at a rapid pace, thanks to advancements in technology. It’s beyond replacing a few workers… Read More »Industry 4.0
How To Design An Exterior Business Sign
A complete guide to help business owners and graphic designers develop exterior business signs that stand out. In my decade I have spent helping brands… Read More »How To Design An Exterior Business Sign
Tips To Make a B2M Website Work Well
Is your B2M website beneficial to it’s users? What is a business-to-many business? A business-to-many (B2M) is a company that sells both to consumers and… Read More »Tips To Make a B2M Website Work Well
Endorsements in Marketing
Defining Endorsement Marketing and a guide to when / how to use endorsements to build your brand. Endorsements are a large part of marketing. Purportedly… Read More »Endorsements in Marketing
Mundane to Memorable
The Noteworthy Scale: Irrelevant, Mundane, Memorable, Remarkable, and Shareable. Make better decisions on creative to make your brand stand out.
Why does professional logo design cost so much?
Clients can purchase logos range from free to tens of thousands of dollars. Entrepreneurs can get sticker shock from some professional logo designer’s quotes. The process of arriving at a high quality logo is requires time and talent, and top quality designers are in demand. A well designed logo can really help your company grow it’s revenue and brand.