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Good Branding

Brand Extension Examples

Good examples of brand extensions can put a company in a better strategic position. Bad brand extensions are just ugly. A brand extension is when a brand is known for making one type of product develops and starts selling a different type of product. Brand extensions should be into adjacent Read more…

By Colin Finkle, ago
Design

eSports Logo Design

Challenging myself to make a gaming team logo to compete with the best. Only then can I call myself an eSports logo designer! Last week, we did our eSports Logo Tournament, and it gave me the itch to design a gaming team logo. Hopefully, we will convince some of you Read more…

By Colin Finkle, ago
Interviews

Jacob Cass interview

Jacob Cass travels the world with his wife and his laptop creating inspired design work for grateful clients along the way. We all have been given the advice: “envision a life that you would be proud of, and then take steps to make it happen.” It’s meant to be inspiring, Read more…

By Colin Finkle, ago
Interviews

Nick Westergaard interview

How bravery in marketing can lead the human moments in which great brands are forged. I often catch myself doing small brand reviews of commercial vehicles while in my own car; mostly small business whose truck graphics will be the most prominent billboard they will ever own. It is mostly Read more…

By Colin Finkle, ago