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All articles on about brand marketing.

What are Table Stakes in Business?

Have you ever heard your colleague or a business pundit, like Jason Calacanis, use the term “table stakes” and wondered what they meant? I researched it, and have the answer for you. Table stakes highlight an essential concept in branding: meeting minimum customer expectations.

National library photo in black and white. How to write a guide for your industry.

How To Write A Guide For Your Industry

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Writing an industry guide or industry analysis can position you and your brand as an experts. This guide goes through research, writing, editing, and publication.

Industry 4.0

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How Industry 4.0 Makes Our Businesses Better Manufacturing is changing at a rapid pace, thanks to advancements in technology. It’s beyond replacing a few workers… Read More »Industry 4.0