Colin Finkle interviews Dr. Duane Varan and discusses what is happening neurologically with trusted brands, brand associations, and new advertising technologies
All articles on about brand marketing.
Brand Architecture is how businesses organize their offerings into brands for the customers. This article dives into examples from Coca-Cola and Honda.
Brand consistency is maintaining a uniform presentation. Your brand will be more valuable consistent, and how inconsistency hurts your brand. Nike, Apple and Coca-Cola maintain consistency.
There are some brand names you recognize the minute you hear them. Creating a well-known brand isn’t only for large corporations. You can probably think… Read More »Making a Brand Memorable & Recognizable