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All articles on about brand marketing.

Poker chips and poker card on gold poker table.

What are Table Stakes in Business?

Have you ever heard your colleague or a business pundit, like Jason Calacanis, use the term “table stakes” and wondered what they meant? I researched it, and have the answer for you. Table stakes highlight an essential concept in branding: meeting minimum customer expectations.

National library photo in black and white. How to write a guide for your industry.

How To Write A Guide For Your Industry

Writing an industry guide or industry analysis can position you and your brand as an experts. This guide goes through research, writing, editing, and publication.

Industry 4.0

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How Industry 4.0 Makes Our Businesses Better Manufacturing is changing at a rapid pace, thanks to advancements in technology. It’s beyond replacing a few workers… Read More »Industry 4.0