Is A Brand An Intangible Asset?
Brands are not physical items, but they have real value for businesses. Thinking of a brand as an asset is a powerful idea. Have you… Read More »Is A Brand An Intangible Asset?
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All articles on about brand marketing.
What is Brand Voice?
Understanding Brand Voice and the 4 steps you need to take to communicate with a consistent personality. Editor’s note: There is an over-abundance of marketing… Read More »What is Brand Voice?
Hot Wheels id Sub-Brand, and Mattel’s Big Problem
Hot Wheels id is an exceptional example of a sub-brand. It solves Mattel’s big problem: kids and pre-teens are choosing video games over physical play.
What is Visual Language?
Designers and brand managers are told that a consistency of design is important for the brand they are working with. But do we really know… Read More »What is Visual Language?
Logos With TM
14 examples to help you understand why and how to use the TM symbol. If you cannot protect your brand from other people using your… Read More »Logos With TM
Taglines of the Top 100 Brands
“The Ultimate Driving Machine” to “Finger Lickin’ Good.” Here are the taglines of the top companies in the world. A couple of readers were asking… Read More »Taglines of the Top 100 Brands
What does Brand Safety mean?
If you pay to advertise your brand, then you are trying to make it easier for your brand to sell products in the future. What… Read More »What does Brand Safety mean?
Examples of Successful Umbrella Brands
Understanding what an Umbrella Brand or Family Brand is and exploring 15 examples. It can often be a challenge to understand the relationships between products… Read More »Examples of Successful Umbrella Brands
The ‘Wow’ Logo Colors of 2020
Highlighting the best logo color combinations in 2020. Feel free to use them! It is a challenge to find colors for our logo designs that… Read More »The ‘Wow’ Logo Colors of 2020
100 Thieves brand profile
Looking at the culture, apparel, and history of one of the fastest growing lifestyle brands. I have been hearing people in my circles talk about… Read More »100 Thieves brand profile