2018 Logo Design Trends. Logos for: Burberry, Uber, Cox, Squarespace, Mailchimp, Channel 10, Qualcomm, Origin, Mailchimp, PALM, Game Show Network, Amex, and more.

2019 Logo Design Trends

Knowing the trends forcing companies to rebrand will help you develop better logos. Executive Summary | Abstract | TL;DR  We used notable corporate rebrandings of the last year to signal logo design trends because there are reasons big organizations spend money on rebranding to certain logos. The overall trends are Read more…

Income School. Ricky Kesler interview.

Ricky Kesler interview

We talk passive income websites with Ricky Kesler from Income School. He is one half of a duo who coaches people trying to change their financial situation on YouTube. Both here and on their channel, Ricky doesn’t hold back. We talk about brand identity, looking spammy, know-like-trust factor, and more.

Peer Influence and Marketing. Two peers holding hands on a train track.

Peer Influence in Marketing

Peer influence is how the behavior of the people around us impacts our own behavior. When it comes to marketing, purchasing is the behaviour that marketers try to influence, as well as the actual use of the product. Therefore peer influence in marketing is how the behavior of others influences our likelihood to buy and use a product.