Industry 4.0
How Industry 4.0 Makes Our Businesses Better Manufacturing is changing at a rapid pace, thanks to advancements in technology. It’s beyond replacing a few workers… Read More »Industry 4.0
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All articles on about brand marketing.
How To Design An Exterior Business Sign
A complete guide to help business owners and graphic designers develop exterior business signs that stand out. In my decade I have spent helping brands… Read More »How To Design An Exterior Business Sign
Tips To Make a B2M Website Work Well
Is your B2M website beneficial to it’s users? What is a business-to-many business? A business-to-many (B2M) is a company that sells both to consumers and… Read More »Tips To Make a B2M Website Work Well
Endorsements in Marketing
Defining Endorsement Marketing and a guide to when / how to use endorsements to build your brand. Endorsements are a large part of marketing. Purportedly… Read More »Endorsements in Marketing
Mundane to Memorable
The Noteworthy Scale: Irrelevant, Mundane, Memorable, Remarkable, and Shareable. Make better decisions on creative to make your brand stand out.
Why does professional logo design cost so much?
Clients can purchase logos range from free to tens of thousands of dollars. Entrepreneurs can get sticker shock from some professional logo designer’s quotes. The process of arriving at a high quality logo is requires time and talent, and top quality designers are in demand. A well designed logo can really help your company grow it’s revenue and brand.
The 4 Priorities Essential to Growing Brand Equity In The Modern Era
There are four priorities for brand building today: 1) Messaging must emphasize brand over product. 2) Make messages personal by leveraging automation and AI. 3) Optimize your brand’s content for voice and visual search. 4) Blur the boundary between marketing and customer service.
11 Examples of Brand Personality In Action
Etro adventurous personality comes through their store front display. Wendy’s has sassy responses on Twitter. Learn ways to express your brand’s personality.
Examples of Successful Sub-Brands
A Sub-Brand modifies the expectations of a parent brand. Some company’s brand architecture has many sub-brands (eg Hilton) while others have few (eg Coca-Cola)
What is vertical branding? What is horizontal branding?
A vertical branding strategy pushes for objectively better products, while horizontal branding strategy is okay with being different. When I do brand strategy consulting, I… Read More »What is vertical branding? What is horizontal branding?