All articles on about brand marketing.
More than the sum of their parts; brands can collaborate for great success (or disaster!) Co-branding can be great when two brands come together to make a product that neither brand would be able to pull off alone. But they fail when the new product is out of the scope of what customers could reasonably expect from the brand.
The effect of branding is powerful, or nearly every company would not feel the need to have a name and a logo. The power of branding is to influence actions; a strong brand can lubricate the process of asking for purchases, likes, shares, donations, or whatever action a business desires. This is because of our subconscious ability to gather reputations.
Consistent use of fonts is important for brands. Here are the best practices for typography pages in brand guidelines with 17 examples from big brands.
Eleven examples of brands with a clear, unique and powerful Brand Essence. I often get subtle eye roles from the decision makers for the brands I work with when I ask questions like: “if your brand were a car, what make would it be?” The men and women in my Read more…
Colin Finkle speaks with Rhonda Merchant, Director of Talent Acquisition at Main Event. How tapping into a consumer rebrand reduced hiring costs and turnover.
Designing a logo that is unique, memorable, and means something to skiers and snowboarders. Colin Finkle shares his graphic design process: frame-storming, gathering reference material, ideating, honing, and assessing.
An inside look the deals between manufacturers and retailers involving brands. Private labels have been a constant part of my decade of experience in retail marketing. Most of the brands I worked with were all owned by manufacturers and some were owned by distributors. The manufacturers were making, marketing, and Read more…
Brit Morin, the founder and CEO of Brit+Co, spotted the influencer brand movement before anyone else has. She has built a community of millennial and gen z women, a demographic that is abandoning legacy brands.
It helps when naming your business if you know the types of brand names. All of the 300+ million company names fall into one of these categories 7 categories: eponymous, descriptive, acronymic, suggestive, associative, non-English and abstract. We talk about 77 real world examples.
The colors of logos in 2019 are both vivid and neutral. We are providing 45 logo color combinations that are free for you to use. We explore colors for corporate, sporty, elegant, and youthful logo.