Understand the terms marketers use when discussing brands. These will not only teach you the language but give you a better perspective on brand marketing.
The damage to a brand happens after the second news story, and Samsung experienced this first hand. When one bad news story happens to a brand, that is all it is, a story. Most marketers and small business owners overestimate the potential damage to a brand due to a negative story Read more…
Brand Equity definition: the portion a company’s value attributable to its brand(s). Simply, brand equity is the value of a brand. Brand equity can be measured in currency (ie. USD) but is notoriously hard to price. Brand equity is always a part of the overall value of the company, and a Read more…
Your organization has multiple brands and sub-brands, and their relationships need to be considered. Executive Summary | Abstract | TL;DR In an organization with multiple products, brands or sub-brands, their relationships to each other need to be carefully considered because they will have an impact on each other’s brand associations Read more…
I was watching the latest installment of the James Bond / 007 in the theatre when I noticed something quite amazing: there were people of all demographics in the theatre with me. My fellow young father friend and I were out on a rare night out away from our babies Read more…
Definition of Brand The definition of a brand means different things to different people. For the purposes this blog, we will define a brand as: The aggregate total of perceptions the customers and potential customers have towards an individual or organization and its offerings based on prior experience and media. That is a Read more…