Branding Definitions

Brand marketing is an approach to communications, sales, product, and service that grows the asset of brand equity. The idea that every company needs a… Read More »What is Brand Marketing?

The definition of brand identity (or corporate identity): the collection of designs that represent an organization to customers. You may be asking: What are common… Read More »What is Brand Identity?

Understanding Brand Awareness Brand Awareness is a count of the people who know about your brand. Brand awareness is the number of people who dedicate… Read More »What is Brand Awareness?

The Brand Cycle is a helpful framework for your customers’ journey with your brand. I have yet to meet an entrepreneur or executive who has… Read More »Introduction to The Brand Cycle

Some of the most powerful brands are based on lifestyles that we aspire to. Most of us, including me, live pretty boring lives; enjoyable, lovely,… Read More »What is a lifestyle brand?

The definition of brand scope or brand frame of reference is what customers expect from your brand. Have you had an experience like this? Let… Read More »What is brand frame of reference? What is brand scope?

Value and communication with all primary stakeholders are the muscles of brand building. Travis Kalanik leans over his desk with his hands in his hair… Read More »Intro to Stakeholder Relationships

The damage to a brand happens after the second news story, and Samsung experienced this first hand. When one bad news story happens to a… Read More »Once is a story, twice is a trend

Executive Summary | Abstract | TL;DR In an organization with multiple products, brands or sub-brands, their relationships to each other need to be carefully considered… Read More »Overview of Brand Relationship Strategies