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Branding Definitions

Understand the terms marketers use when discussing brands. These will not only teach you the language but give you a better perspective on brand marketing.

What is a Brand? Illustration of a crowd of people.

What is a brand?

Definition of Brand The definition of a brand means different things to different people. For the purposes this blog, we will define a brand as: The aggregate total of perceptions the customers and potential customers have towards an individual or organization and its offerings based on prior experience and media. That is a Read more…

By Colin Finkle, ago