Have you ever heard your colleague or a business pundit, like Jason Calacanis, use the term “table stakes” and wondered what they meant? I researched it, and have the answer for you. Table stakes highlight an essential concept in branding: meeting minimum customer expectations.
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Writing an industry guide or industry analysis can position you and your brand as an experts. This guide goes through research, writing, editing, and publication.
A complete guide to help business owners and graphic designers develop exterior business signs that stand out. In my decade I have spent helping brands… Read More »How To Design An Exterior Business Sign
Clients can purchase logos range from free to tens of thousands of dollars. Entrepreneurs can get sticker shock from some professional logo designer’s quotes. The process of arriving at a high quality logo is requires time and talent, and top quality designers are in demand. A well designed logo can really help your company grow it’s revenue and brand.