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Design

eSports Logo Design

Challenging myself to make a gaming team logo to compete with the best. Only then can I call myself an eSports logo designer! Last week, we did our eSports Logo Tournament, and it gave me the itch to design a gaming team logo. Hopefully, we will convince some of you Read more…

By Colin Finkle, ago
Design

Logo Design Trends for 2018

Companies are investing in rebranding to make their logos effective. Sometimes the people of an organization look at their logo and ask some tough questions. “Is this logo working anymore? Does this represent us anymore? Have modern design trends made our logo now look dated?” These questions can lead them Read more…

By Colin Finkle, ago
Design

Logo Design Trends for 2017

Check out our updated: Logo Design Trends for 2018 The design trends for logos that can help your business look modern into the future. This will be far from the only design trends article you will see, but we see a lot of “trends” that we would classify as “fads.” A Read more…

By Colin Finkle, ago
Design

Made By Google design review

Reviewing the design and branding strategy of the ‘Made by Google’ product line: the Pixel, Daydream View, Home, Chromecast, and Wifi. The logo for the Made by Google line is the “Google G.” The Google G appears in monochrome gray on the products, but in the Google red, yellow, green and Read more…

By Colin Finkle, ago
Design

Borrowing Brand Associations

A brand hack that you can do is borrow a brand association from another company through design. Another brand has spent millions of marketing dollars associating their brand with certain traits they find desirable: quality, style, luxury, value, etc. These traits come pre established in the publics mind, and they Read more…

By Colin Finkle, ago